Growth Lead, AI-Driven Subscriptions

Nothing; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Nothing is seeking a growth marketing leader to define who we’re for, own positioning, and design the acquisition system for our AI productivity suite. You’ll work with product, engineering, design and growth to craft a scalable machine in a hardware-powered software business.

Location is London, in-office five days a week, with a fast-paced, hands-on environment. You’ll build dashboards, measure CAC and cohort signals, and own the launch cadence from first concept to paid activation.

Qualifications

• Typically 6+ years in growth or marketing, though what you've built matters more than the count.
• You’ve grown a consumer or prosumer subscription product — self-serve, individual buyers paying with their own money.
• You’ve been the first, or close to it: founding marketer, first growth hire, or founding team at a company that went on to scale.
• You’ve acquired users before there was a channel to scale — early access, community, seeding, referral, waitlists.
• You’ve worked hands‑on in a small team, building your own stack and holding the work to a high bar.

Responsibilities

• Define who we're for. Identify and segment the professional audiences most likely to pay, work out where they already are, what makes them switch from a tool they already use.
• Own positioning and messaging for each software product.
• Design the acquisition system before there's traffic.
• Build the credibility layer with independent proof.
• Run the channels: community, content, creator and media seeding, organic and paid.
• Own acquisition analytics and dashboards.
• Ship to dates that don't move.

Job description

Nothing is seeking a growth marketing leader to define who we’re for, own positioning, and design the acquisition system for our AI productivity suite. You’ll work with product, engineering, design and growth to craft a scalable machine in a hardware-powered software business.

Location is London, in-office five days a week, with a fast-paced, hands-on environment. You’ll build dashboards, measure CAC and cohort signals, and own the launch cadence from first concept to paid activation.