Growth Lead - B2B SaaS Demand Gen & AI Campaigns

Stonor Search; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Private healthcare

Ownership of the demand generationplan

International scope

Job summary

Stonor Search is recruiting a hands-on Demand Generation / Growth Lead for a B2B SaaS and AI business. You will own the demand generation strategy, plan campaigns across paid and organic channels, and build nurture programs for longer sales cycles.

The role involves coordinating with Sales, Presales, Content, and Product Marketing to improve lead quality and pipeline growth. You’ll adapt activity across international markets, including North America, EMEA, LATAM, and selected APAC markets, while

Qualifications

• Experience owning demand generation or growth marketing within B2B SaaS or enterprise technology.
• Track record of delivering qualified pipeline and explaining how activity contributed to commercial results.
• Hands-on experience across paid acquisition and nurture campaigns.

Responsibilities

• Own the demand generation strategy and calendar, aligning with sales priorities and pipeline goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, content, webinars and events.
• Develop programmes for technical enterprise audiences, including CIOs and IT leaders.
• Work with Sales and Content/ Product Marketing to target, improve lead quality and follow-up.
• Build nurture journeys to support longer buying cycles and engage prospects.

Skills

Demand generation

Growth marketing

B2B SaaS marketing

Multi-channel campaigns

Lead nurturing

AI in marketing

Education

Bachelor’s degree in marketing, business, or related field

Tools

CRM software

Marketing automation platforms

Analytics tools

Job description

Stonor Search is recruiting a hands-on Demand Generation / Growth Lead for a B2B SaaS and AI business. You will own the demand generation strategy, plan campaigns across paid and organic channels, and build nurture programs for longer sales cycles.

The role involves coordinating with Sales, Presales, Content, and Product Marketing to improve lead quality and pipeline growth. You’ll adapt activity across international markets, including North America, EMEA, LATAM, and selected APAC markets, while