Growth Lead, B2B Demand Gen & Acquisition

The Growth Foundation; Greater London; Remote; GBP 90,000 - 110,000; Full time

Job summary

The Growth Foundation in London is seeking a commercially minded Head of Growth to own the demand-generation function for a fast-scaling B2B technology business serving the eCommerce sector.

You will lead paid acquisition, content, positioning and site conversion, translating performance data into actionable decisions while partnering with the founder. This is a senior individual contributor role with meaningful ownership and exposure to commercial outcomes.

Qualifications

• Experience leading growth in a scaling B2B business.
• Data-led approach with practical commercial decisions.
• Structured experimentation with hypotheses and testing.
• Hands-on paid acquisition experience across channels.
• Ability to communicate metrics and strategic recommendations.

Responsibilities

• Own growth strategy and execution across paid channels.
• Manage campaigns on LinkedIn, Meta and emerging channels.
• Analyze funnel performance and optimize CPQL and velocity.
• Translate data into budget and campaign priorities.
• Develop content and refine messaging for eCommerce buyers.
• Collaborate with founder on content and website updates.
• Establish clear reporting of pipeline and revenue.

Skills

Growth leadership

Demand generation

Analytical mindset

Experimentation discipline

Paid acquisition

Tools

LinkedIn Ads

Meta Ads

Job description

The Growth Foundation in London is seeking a commercially minded Head of Growth to own the demand-generation function for a fast-scaling B2B technology business serving the eCommerce sector.

You will lead paid acquisition, content, positioning and site conversion, translating performance data into actionable decisions while partnering with the founder. This is a senior individual contributor role with meaningful ownership and exposure to commercial outcomes.