Head of Growth Marketing — AI‑First B2B Demand Lead

Raise the bar; Knowsley; Sur place; GBP 70 000 - 120 000; Plein temps

Résumé du poste

Raise the Bar is seeking a Head of Marketing to own the growth plan for its three market lines. You will set direction, own the lead target, and drive the channels that grow it, reporting to the Directors and leading the Marketing and Growth Manager.

You’ll grow demand through search and website optimization, and maximize value from our database of contacts. The role is hands-on and strategic, combining AI-driven approaches with messaging that resonates with senior buyers across Speakers Bureau

Qualifications

• Senior B2B marketing experience with a track record of growing qualified leads for considered purchases.
• Hands-on: SEO, website optimization and demand generation.
• Lifecycle or database marketing experience using CRM data to drive repeat and cross-sell.
• Ability to translate product knowledge into engaging copy for senior buyers.
• Experience leading through others and developing a manager.

Responsabilités

• The marketing strategy and annual plan across three business lines, agreed with the directors.
• Own the lead target and the case for budget and effort allocation.
• Demand generation, hands-on: SEO and website conversion.
• Maximize value from the existing database with targeted comms and nurture journeys.
• Positioning and messaging for senior buyers across three markets.
• Monthly performance reporting to the directors from HubSpot showing pipeline impact.

Connaissances

AI-first approach

Senior B2B marketing

Lead generation

SEO

Website optimization

CRM data

HubSpot

Data-driven decisions

Commercial judgement

Outils

HubSpot

Description du poste

Raise the Bar is seeking a Head of Marketing to own the growth plan for its three market lines. You will set direction, own the lead target, and drive the channels that grow it, reporting to the Directors and leading the Marketing and Growth Manager.

You’ll grow demand through search and website optimization, and maximize value from our database of contacts. The role is hands-on and strategic, combining AI-driven approaches with messaging that resonates with senior buyers across Speakers Bureau