Global Growth & Demand Gen Director – B2B SaaS

White Bay; England; Vor Ort; GBP 63.000 - 77.000; Vollzeit

Zusammenfassung

White Bay is seeking a Growth and Demand Generation Lead (Director level) to own the global growth strategy for a B2B SaaS travel platform. You will lead paid media, lifecycle marketing, and automation while coordinating with sales, brand, product and web teams to drive qualified pipeline and revenue across regions.

The role requires 10+ years in B2B demand generation and senior marketing leadership, with deep expertise in multi-channel growth, ABM, and analytics.

Qualifikationen

• 10+ years of B2B demand generation, growth or digital marketing experience in B2B SaaS or hybrid tech environments.
• 5+ years in a senior marketing leadership role within global or multi-brand settings.
• Proven track record building demand gen strategies delivering measurable pipeline and revenue growth.
• Expertise across paid media, marketing automation, CRO, analytics and lifecycle marketing.

Aufgaben

• Develop and execute the global B2B SaaS demand generation strategy across markets and channels.
• Own the acquisition funnel from awareness to lead nurturing and conversion.
• Build and optimise campaigns across paid media, automation and digital channels.
• Set KPIs for MQLs, SQLs, pipeline contribution, ROI and growth performance.
• Collaborate with sales to improve lead scoring, routing and marketing-to-sales conversion.
• Use data to identify growth opportunities and optimise marketing investment and funnel performance.
• Lead lifecycle and ABM strategies targeting key B2B segments globally.
• Develop regional digital marketing teams in paid media, automation and campaign execution.
• Coordinate with product, brand and sales teams to align GTM activities for platform growth.
• Drive marketing tech, automation and reporting processes to achieve operational excellence.

Kenntnisse

B2B demand gen

Growth marketing

Paid media

Marketing automation

Lifecycle marketing

Analytics

Lead scoring

CRM platforms

Multi-market leadership

Tools

LinkedIn Ads

Google Ads

Marketing automation platforms

CRM systems (Salesforce)

Jobbeschreibung

White Bay is seeking a Growth and Demand Generation Lead (Director level) to own the global growth strategy for a B2B SaaS travel platform. You will lead paid media, lifecycle marketing, and automation while coordinating with sales, brand, product and web teams to drive qualified pipeline and revenue across regions.

The role requires 10+ years in B2B demand generation and senior marketing leadership, with deep expertise in multi-channel growth, ABM, and analytics.