Global B2B Growth & Demand Gen Lead

Marketing; England; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Travel discounts

Global career paths

Social events

Active Hour

Health cash plan

Wellbeing challenges

Financial guidance

Pension scheme

Share options

EV scheme

Salary sacrifice

Job summary

Flight Centre Travel Group is seeking a strategic, commercially driven Lead for Growth & Demand Generation (B2B) to steer full-funnel marketing across a global brand portfolio. You’ll own scalable demand strategies spanning paid media, automation, SEO, CRO and website optimisation, aligning with sales and regional marketing for measurable revenue growth.

You’ll lead a global team of growth and demand specialists, embedding best practices, accountability, and continuous optimisation across

Qualifications

• 10+ years in demand generation or digital marketing within B2B or hybrid tech-enabled environments.
• 5+ years managing high-performing teams across multiple regions or markets.
• Deep expertise across paid media, marketing automation, lead nurturing, SEO, and digital performance optimisation.
• Strong understanding of B2B buyer journeys, including lead scoring, lifecycle management, and sales alignment.
• Demonstrated ability to own and report on marketing-attributed pipeline, ROI, and performance metrics.
• Experience operating in global, matrixed environments, balancing consistency with local market needs.

Responsibilities

• Lead end-to-end digital demand generation initiatives spanning paid media, automation, SEO, CRO and website optimisation.
• Drive scalable demand generation strategies that directly contribute to qualified pipeline and revenue.
• Partner with brand, regional marketing and sales to deliver measurable growth outcomes across markets.
• Coach and develop a high-performing team of growth and demand specialists across regions.
• Utilise data-led decision making and advanced attribution models to optimise ROI.
• Ensure global strategy with local market agility and cross-functional collaboration.

Skills

Demand generation

Team leadership

Paid media

Marketing automation

SEO

Lead nurturing

B2B journeys

ROI reporting

Global matrix

Data-driven

Job description

Flight Centre Travel Group is seeking a strategic, commercially driven Lead for Growth & Demand Generation (B2B) to steer full-funnel marketing across a global brand portfolio. You’ll own scalable demand strategies spanning paid media, automation, SEO, CRO and website optimisation, aligning with sales and regional marketing for measurable revenue growth.

You’ll lead a global team of growth and demand specialists, embedding best practices, accountability, and continuous optimisation across