Growth-Driven Marketing Manager - B2B Catalogs

phs Group plc; Cudworth; On-site; GBP 38,000 - 52,000; Full time

Job summary

Countrywide Healthcare in Barnsley, South Yorkshire is seeking a Marketing Manager to turn customer insight and a catalogue of around 8,000 products into measurable growth. You will work closely with sales, digital and the wider business to drive acquisition, retention and revenue across multi-channel campaigns.

You’ll lead a marketing team, develop compelling propositions and use data to identify commercial opportunities, measuring ROI and delivering high-quality leads for the business.

Qualifications

• Proven experience in a Marketing Manager or senior marketing role.
• Strong B2B catalogue, consumables, distribution or high-SKU experience.
• Experience driving customer retention, share of wallet, cross-sell and acquisition.
• Lead-generation and campaign management expertise.
• Experience using customer and purchasing data to drive targeted marketing.
• Excellent copywriting, proposition development and content skills.
• Strong understanding of CRM, email, digital, social, SEO and marketing analytics.
• Commercial mindset with focus on revenue and ROI.
• Experience leading and developing a marketing team.

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t.
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back.
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range.
• Develop strong customer, product and sector value proposition that give customers compelling reasons to choose Countrywide.
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue.
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI.
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities.
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints.
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function.

Skills

Marketing Manager experience

B2B catalogue experience

Retention & acquisition

Lead-generation & campaigns

Data-driven marketing

Copywriting & content

CRM/Email/Digital/SEO/Analytics

Commercial mindset

Team leadership

Job description

Countrywide Healthcare in Barnsley, South Yorkshire is seeking a Marketing Manager to turn customer insight and a catalogue of around 8,000 products into measurable growth. You will work closely with sales, digital and the wider business to drive acquisition, retention and revenue across multi-channel campaigns.

You’ll lead a marketing team, develop compelling propositions and use data to identify commercial opportunities, measuring ROI and delivering high-quality leads for the business.