Marketing Manager

phs Group plc; Cudworth; On-site; GBP 38,000 - 52,000; Full time

Job summary

Countrywide Healthcare in Barnsley, South Yorkshire is seeking a Marketing Manager to turn customer insight and a catalogue of around 8,000 products into measurable growth. You will work closely with sales, digital and the wider business to drive acquisition, retention and revenue across multi-channel campaigns.

You’ll lead a marketing team, develop compelling propositions and use data to identify commercial opportunities, measuring ROI and delivering high-quality leads for the business.

Qualifications

• Proven experience in a Marketing Manager or senior marketing role.
• Strong B2B catalogue, consumables, distribution or high-SKU experience.
• Experience driving customer retention, share of wallet, cross-sell and acquisition.
• Lead-generation and campaign management expertise.
• Experience using customer and purchasing data to drive targeted marketing.
• Excellent copywriting, proposition development and content skills.
• Strong understanding of CRM, email, digital, social, SEO and marketing analytics.
• Commercial mindset with focus on revenue and ROI.
• Experience leading and developing a marketing team.

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t.
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back.
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range.
• Develop strong customer, product and sector value proposition that give customers compelling reasons to choose Countrywide.
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue.
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI.
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities.
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints.
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function.

Skills

Marketing Manager experience

B2B catalogue experience

Retention & acquisition

Lead-generation & campaigns

Data-driven marketing

Copywriting & content

CRM/Email/Digital/SEO/Analytics

Commercial mindset

Team leadership

Job description

Marketing Manager

Countrywide Healthcare

Barnsley- South Yorkshire

Are you a commercially minded marketer who knows how to turn customer insight, great campaigns and a large product range into measurable growth?

Countrywide Healthcare is looking for a Marketing Manager to join our team and play a key role in driving the next stage of our growth.

With a catalogue of around 8,000 products, this is a great opportunity for someone with experience in a catalogue, consumables, distribution or high-SKU environment. You’ll use customer insight and purchasing data to identify opportunities, develop compelling propositions and deliver targeted campaigns that drive customer acquisition, retention and revenue growth.

This is much more than a brand and communications role. You'll work closely with sales, digital and the wider Countrywide business.

What will you be doing as a Marketing Manager at Countrywide Healthcare?

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range
• Develop strong customer, product and sector value propositions that give customers compelling reasons to choose Countrywide
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function

The ideal candidate for this role will have:

• Proven experience in a Marketing Manager or senior marketing role
• Strong B2B catalogue, consumables, distribution or high-SKU experience
• Experience driving customer retention, share of wallet, cross-sell and acquisition
• Strong lead-generation and campaign management experience
• Experience using customer and purchasing data to drive targeted marketing
• Excellent copywriting, proposition development and content skills
• A strong understanding of CRM, email, digital, social, SEO and marketing analytics
• A genuinely commercial mindset with a focus on revenue and ROI
• Experience leading and developing a marketing tea m

Experience within Healthcare, Social Care, Hospitality, HoReCa, Leisure, Catering, Cleaning, Facilities Management or another consumables-led sector would be a real advantage.

Why join us?

• Annual salary of £45,000.00
• Pension scheme
• Virtual GP for you and your household
• Reward Gateway Discount Card – savings from over 800 retailers
• Buy and sell holiday scheme
• Enhanced maternity and family friendly leave

This is an exciting opportunity to make a genuine commercial impact within an established business with an extensive product portfolio and significant potential for growth. You’ll have the opportunity to use customer insight, data and your marketing expertise to influence our growth strategy, develop new markets and help us get even more value from our existing customer relationships.

At Countrywide Healthcare, we pride ourselves on our diverse workforce and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.