Growth-Driven Senior Marketing Manager (Hybrid)

Confidential; West Kirby; Ibrido; GBP 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Confidential in the United Kingdom is recruiting a Senior Marketing Manager to own the growth plan across multiple product lines, and to drive performance across search, website conversion, and CRM/database marketing. You will lead a Marketing & Growth Manager and set the marketing direction with directors.

You will hands-on manage demand generation, produce monthly HubSpot-based reports, and shape messaging for senior decision-makers in a hybrid Liverpool location.

Competenze

• Senior B2B marketing experience with a track record of generating qualified leads for services.
• Hands-on capability in search (SEO/AEO) and website conversion.
• Lifecycle/CRM/database marketing experience (nurture, segmentation, cross-sell).
• Confidence using HubSpot and turning data into clear commercial decisions.
• AI-first mindset and curiosity to adapt as search shifts towards AI-led answers.
• Strong commercial judgement and ability to write credible copy for senior audiences.
• Proven people leadership (developing a manager).

Mansioni

• Own the marketing strategy and annual plan across multiple business lines.
• Take full ownership of the lead target and allocate budget/effort to hit it.
• Drive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvements.
• Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell.
• Develop positioning and messaging for senior decision-makers.
• Produce monthly performance reporting (HubSpot) showing marketing impact on pipeline.
• Lead through others by managing and developing a Marketing & Growth Manager.

Conoscenze

B2B marketing

Lead generation

SEO

CRM marketing

Lifecycle marketing

Copywriting

People leadership

Strumenti

HubSpot

Descrizione del lavoro

Confidential in the United Kingdom is recruiting a Senior Marketing Manager to own the growth plan across multiple product lines, and to drive performance across search, website conversion, and CRM/database marketing. You will lead a Marketing & Growth Manager and set the marketing direction with directors.

You will hands-on manage demand generation, produce monthly HubSpot-based reports, and shape messaging for senior decision-makers in a hybrid Liverpool location.