Data-Driven Growth Marketing Manager — B2B Catalogue

Countrywide Healthcare; Grimethorpe; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Virtual GP for you and your household

Discount Card – 800+ retailers

Buy and sell holiday scheme

Enhanced maternity and family friendly

Job summary

Countrywide Healthcare is seeking a Marketing Manager to propel growth across our catalogue of around 8,000 products. You will turn customer insight into compelling propositions and deliver targeted campaigns that drive customer acquisition, retention, and revenue growth.

This is more than branding; you’ll collaborate with sales, digital and the wider Countrywide business. The ideal candidate has proven experience in a Marketing Manager or senior marketing role, with strong B2B catalogue,

Qualifications

• Evidence of success in a Marketing Manager or senior marketing role.
• Experience in B2B catalogue, consumables, distribution or high-SKU environments.
• Proven ability to drive customer retention, acquisition and revenue growth.
• Strong lead-generation and multi-channel campaign management.
• Excellent copywriting, proposition development and content skills.
• Solid CRM, email, digital, social, SEO and marketing analytics understanding.
• Commercial mindset with focus on revenue and ROI.
• Experience leading and developing a marketing team.

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t.
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back.
• Drive cross‑sell, repeat purchasing and category penetration across our extensive product range.
• Develop strong customer, product and sector value propositions that give customers compelling reasons to choose Countrywide.
• Create targeted, multi‑channel campaigns that generate high‑quality B2B leads, opportunities and revenue.
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI.
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities.
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints.
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high‑performing function.

Skills

B2B marketing

Campaign management

Lead generation

Data-driven marketing

Copywriting & content

Strategic thinking

Tools

CRM (Salesforce)

Email marketing platforms

SEO & analytics

Google Analytics

Job description

Countrywide Healthcare is seeking a Marketing Manager to propel growth across our catalogue of around 8,000 products. You will turn customer insight into compelling propositions and deliver targeted campaigns that drive customer acquisition, retention, and revenue growth.

This is more than branding; you’ll collaborate with sales, digital and the wider Countrywide business. The ideal candidate has proven experience in a Marketing Manager or senior marketing role, with strong B2B catalogue,