Senior CRM & Lifecycle Lead — Global Audience Growth

Better Collective A/S; Greater London; Vor Ort; GBP 90.000 - 135.000; Vollzeit

Zusammenfassung

Better Collective is seeking an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM strategy across our brands. You will oversee lifecycle management, data activation and a multi-channel approach, collaborating with Product, Data and Commercial teams.

The role demands stakeholder leadership, strong marketing automation skills and a track record of turning data into personalised customer experiences that deliver measurable business value.

Qualifikationen

• Significant experience leading CRM, lifecycle or customer engagement programmes.
• Strong knowledge of email marketing and marketing automation.
• Experience working with large customer databases.

Aufgaben

• Develop Better Collective's group-wide CRM and lifecycle strategy.
• Establish CRM principles, standards and best practices across brands.
• Create a scalable operating model balancing central CRM expertise with local brand execution.
• Identify where CRM can deliver the greatest audience and commercial impact.
• Build CRM roadmaps for priority Better Collective brands.
• Act as the senior CRM subject-matter expert across the organisation.
• Design lifecycle strategies covering Acquisition, Registration, Onboarding, Engagement, Conversion, Retention, Reactivation.
• Develop automated programmes (Welcome/onboarding, profile completion, content discovery, personalised updates, newsletter engagement, subscription conversion, renewals, retention, churn prevention, reactivation, win-back).
• Work closely with Audience, Product and Data teams to translate first- and zero-party data into meaningful customer experiences.
• Develop multi-channel CRM across Email, newsletters, app/web push, in-app, on-site messaging, emerging channels.
• Maximise CRM tech stack with Marketing automation, journey orchestration, segmentation, triggered communications, dynamic content, CRM/CDP integration, data flows, testing, reporting.

Kenntnisse

CRM strategy

Lifecycle management

Data-driven

Marketing automation

Stakeholder management

Tools

CRM platforms

Jobbeschreibung

Better Collective is seeking an experienced CRM & Lifecycle Senior Manager to establish and lead a group-wide CRM strategy across our brands. You will oversee lifecycle management, data activation and a multi-channel approach, collaborating with Product, Data and Commercial teams.

The role demands stakeholder leadership, strong marketing automation skills and a track record of turning data into personalised customer experiences that deliver measurable business value.