Ground Care Sales Specialist

hireful; Ripon; On-site; GBP 25,000 - 38,000; Full time

Benefits offered by this job

Company pension scheme

24 days holiday plus bank holidays

Life insurance x 3 salary

Free on-site parking

Job summary

Ripon Group is seeking a proactive Groundcare Sales specialist to maximise showroom conversions and deliver outstanding customer service. You will own the customer journey from enquiry to handover, coordinating with workshop and parts teams to ensure a seamless experience.

The role involves demonstrating machines, advising on parts and aftersales, and supporting promotions and local campaigns while maintaining showroom standards and compliant health and safety practices.

Qualifications

• Experience in retail or customer-facing sales within Groundcare or agricultural equipment is desirable.
• Confident, consultative sales approach with the ability to prospect, follow up and close.
• Mechanical awareness and ability to learn product specifications, applications and parts identification systems.
• Strong customer service, telephone, written communication and numeracy skills.
• Proficient with Microsoft 365, CRM, dealer management, catalogue and stock systems.

Responsibilities

• Generate and convert Groundcare sales opportunities from showroom, phone, digital and local prospecting.
• Understand customer needs and recommend suitable machines, attachments, and support packages.
• Prepare quotations and maintain records in the company system.
• Conduct product demonstrations and explain operation, maintenance and ownership benefits.
• Coordinate showroom and products, campaigns and events and progress leads to orders.
• Explain finance, warranty, servicing, and parts propositions.
• Provide parts and telephone support, identifying correct parts using catalogues and machine information.
• Maintain showroom, sales area, parts counter and demonstration environment.
• Adhere to health and safety, data protection and cash handling procedures.

Skills

Sales experience

Customer service

Telephone communication

Written communication

Numeracy

MS 365/Office

CRM usage

Parts identification systems

Driving licence

Tools

Microsoft 365

CRM

Dealer management system

Catalogue systems

Stock systems

Job description

Role Overview

To maximise Groundcare sales growth by proactively generating and converting sales opportunities, delivering exceptional customer service and maintaining a professional, engaging showroom environment that showcases products to the highest standard. The role owns the complete customer journey from enquiry to handover and follow-up, while also providing parts and aftersales support to ensure customers receive the correct parts, accessories, consumables and ongoing support from the Ripon group

Key Responsibilities

Groundcare Sales - Primary Focus

• Actively generate and convert Groundcare sales opportunities from showroom, telephone, digital and local prospecting activity.
• Understand each customer’s application, budget and ownership needs, then recommend the most suitable machine, attachment, accessory and support package.
• Prepare accurate quotations, follow up every live opportunity and maintain clear customer and prospect records in the company system.
• Arrange and conduct product demonstrations, explaining safe operation, key features, maintenance requirements and total ownership benefits.
• Merchandise machines, accessories and seasonal products to a high standard, ensuring pricing and product information are current and clear.
• Support local shows, open days, promotions and targeted campaigns, capturing and progressing every lead generated.
• Coordinate machine preparation, documentation, payment, cleaning, delivery and customer handover with workshop, parts, administration and transport colleagues.
• Promote finance, warranty, servicing, winter service, collection and delivery, genuine parts and other relevant company support propositions.
• Monitor local competitor activity, customer feedback and demand trends, sharing practical market insight with the relevant manager.
• Provide professional parts and telephone support, identifying the correct part using catalogues, systems and machine information.
• Advise customers on genuine parts, accessories, lubricants, consumables and seasonal maintenance items, using every interaction to identify an appropriate sales opportunity.
• Work closely with service colleagues to support workshop parts demand and minimise delays to customer machines.
• Escalate technical, availability, pricing or customer concerns quickly to the appropriate colleague or manager.
• Provide reasonable cover across the Groundcare showroom and parts function during holidays, peak periods and seasonal demand.

Customer Experience & Standards

Own customer enquiries through to a clear conclusion, keeping the customer updated rather than passing responsibility between departments.

Present a helpful, professional and commercially aware image of Ripon Group at all times.

Handle complaints constructively, record the facts accurately and escalation promptly where resolution is outside the role’s authority.

Follow company health and safety, safeguarding, data protection, cash handling and credit-control procedures.

Maintain a clean, safe and customer-ready showroom, sales area, parts counter and demonstration environment.

Measures of Success

Groundcare sales revenue, gross profit and achievement against agreed targets.

Lead response time, quotation follow-up discipline and conversion of opportunities to orders.

Growth in repeat customers, accessory attachment, service plan and aftersales sales.

Quotation, order, invoicing, and stock accuracy.

Customer feedback and effective resolution of enquiries or complaints.

Contribution to showroom standards, campaign activity, and team cover.

Knowledge, Skills & Experience

Previous experience in retail, machinery, Groundcare, agricultural equipment, parts or a customer-facing sales environment is desirable.

A confident, consultative sales approach with the discipline to prospect, follow up and close business.

Practical mechanical awareness and the ability to learn product specifications, applications and parts identification systems.

Strong customer service, telephone, written communication and numeracy skills.

Comfortable using Microsoft 365, CRM, dealer management, catalogue and stock systems.

Well organised, accurate and able to manage competing sales, counter and administrative priorities.

A full UK driving licence is required; trailer or relevant equipment experience would be advantageous.

Personal Attributes

• Customer-focused, approachable and confident speaking with a wide range of customers.
• Commercially minded, proactive and comfortable asking for the order.
• Reliable, adaptable and willing to support colleagues across sales, parts and service.
• Practical, detail-conscious and committed to completing tasks properly.
• Positive about seasonal working patterns and occasional weekend or event support where required.

Benefits

• Opportunity to work with industry-leading technology and brands.
• Company pension scheme.
• Company sick scheme.
• 24 days holiday plus bank holidays.
• Day off for your birthday.
• Life insurance x 3 salary.
• Tailored career path.
• Manufacturer training.
• Employee uniform.
• Staff discount on showroom items.
• Free on-site parking.
• Health and well-being support line.
• Employer funded Cash plan to support with covering employees’ regular healthcare expenses