Area Sales Manager (Groundcare)

George Browns Limited; Daventry; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Company vehicle

Phone & laptop

Demo units

Holiday entitlement

Job summary

George Browns Ltd, the UK’s leading Kubota Agriculture & Groundcare dealer, invites an Area Sales Manager to join the Groundcare Sales Team from the Daventry branch. You’ll cover a high-potential territory, building lasting customer relationships and promoting top brands.

You’ll drive the full sales cycle from initial enquiry to delivery, offering consultative advice and showcasing new and used machinery. A UK driving licence is essential for this field-based role.

Qualifications

• Strong knowledge of the groundcare and turf machinery sector.
• Full UK driving licence mandatory.
• Proven track record in managing the full sales cycle from lead to delivery.

Responsibilities

• Develop and maintain strong relationships with groundcare, domestic and commercial customers.
• Promote market-leading brands with on-site visits, calls and regular customer engagement.
• Manage the full sales process – enquiry, demonstrations, quoting, negotiation, sale and delivery.
• Offer consultative advice based on customer needs and objectives.
• Demonstrate new and used machinery and explain value and suitability.
• Keep accurate customer records in the CRM and coordinate with sales, parts and service teams.

Job description

Area Sales Manager – Groundcare
Location: Daventry, Northamptonshire
Competitive Salary + Commission Scheme + Company Vehicle + Laptop + Phone

About this opportunity

George Browns Ltd is the UK’s largest Kubota Agriculture & Groundcare Dealer and holds many respected agricultural and groundcare franchises. As a main dealer for Kubota, Baroness, Redexim & Trimax Mowers plus many more premium machinery brands, we pride ourselves on delivering industry-leading solutions backed by outstanding customer service.

We’re now seeking a passionate and driven Area Sales Manager to join our expanding Groundcare Sales Team. Based from our Daventry, Northamptonshire branch, this role covers a high-potential territory.

This is a fantastic opportunity to build a successful sales career within a professional, ambitious, and supportive team, working with cutting-edge equipment in a fast-moving and rewarding industry.

What You’ll Be Doing:

• Developing and maintaining strong, long-term relationships with both new and existing groundcare, domestic & commercial customers.
• Actively promoting our market-leading brands with on-site visits, calls, and regular customer engagement across your territory.
• Managing the full sales process — from enquiry to machine demonstration, quoting, negotiation, sale, and final delivery.
• Offering consultative advice based on the customer’s business needs and objectives.
• Demonstrating new and used machinery with confidence, ensuring the customer understands its value and suitability.
• Maintaining accurate and up-to-date customer records through our CRM system.
• Collaborating closely with your Sales Manager and the wider sales, parts, and service teams to deliver a seamless customer experience.

What We’re Looking For:

• Strong knowledge of the groundcare, professional turf & machinery sector, with an understanding of the challenges and needs of customers.
• A confident, self-motivated sales professional who can manage their territory independently and consistently deliver results.
• Excellent relationship-building skills with the ability to engage at all levels.
• Commercially aware, well-organised, and experienced in managing the full sales cycle from lead generation to delivery.
• A full UK driving licence is essential.

What We Offer:

• A competitive basic salary plus uncapped commission structure.
• Company vehicle, mobile phone, and laptop.
• Access to leading agricultural machinery brands and demo units.
• Up to 26 days holiday + bank holidays + a dedicated well-being day.
• Long-term career development opportunities within a growing and successful family-run business.