Head of Channel & Performance Marketing (Hybrid)

Benefact Group plc; Gloucester; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Group pension

Bonus scheme

Job summary

Benefact Group plc’s Ecclesiastical Insurance division in Gloucester seeks a Head of Channel and Performance Marketing to set the strategic direction for UKGI’s channel and performance marketing, aligning marketing investment with customer, broker and business outcomes.

You will lead a cross-functional team, integrating digital channels, social media and GTM delivery, ensuring insight-led activity and measurable impact across campaigns and partnerships.

Qualifications

• Proven track record in senior channel/performance marketing leadership.
• Strong commercial marketing capability translating business objectives into strategies.
• Broad knowledge of digital marketing channels and performance marketing.
• Experience with data-driven marketing, KPIs, and test-and-learn approaches.
• Leadership of multidisciplinary marketing teams.

Responsibilities

• Define and lead UKGI's channel and performance marketing strategy and plans.
• Lead go-to-market capability with prioritisation and execution across portfolios.
• Oversee digital channels, websites, search, marketing tech and MI to improve engagement.
• Guide social media to support brand and business objectives.
• Manage broker engagement and external marketing consultancy to boost distribution.

Skills

Senior leadership

Channel marketing

Performance marketing

Data-driven marketing

Stakeholder management

Job description

Benefact Group plc’s Ecclesiastical Insurance division in Gloucester seeks a Head of Channel and Performance Marketing to set the strategic direction for UKGI’s channel and performance marketing, aligning marketing investment with customer, broker and business outcomes.

You will lead a cross-functional team, integrating digital channels, social media and GTM delivery, ensuring insight-led activity and measurable impact across campaigns and partnerships.