Global Head, Audience Analytics & Insights

Adelphi Group; Greater London; On-site; GBP 150,000 - 230,000; Full time

Job summary

Omnicom Media is seeking an Executive Director, Audience Analytics (Mercedes-Benz) in London. You will own the global client relationship, lead the Mercedes-Benz audience team, and work with cross-functional stakeholders to deliver audience-first strategies that drive data-driven marketing and engagement.

You will shape the Mercedes-Benz audience strategy, lead on identity resolution and first-party data utilization, and pilot innovative audience capabilities across regions.

Qualifications

• Strong experience in audience analytics, data strategy or digital analytics.
• Expertise in segmentation, profiling and audience strategy execution.
• Knowledge of first-party data ecosystems, CRM data, CDPs and identity resolution.
• Experience using third-party datasets (e.g. Acxiom) in media planning/activation.
• Understanding of audience activation across programmatic, social and search channels.
• Ability to translate data into actionable insights for non-technical stakeholders.
• Experience leading cross-functional teams and managing delivery quality.
• Excellent communication and stakeholder management skills.
• Proven team leadership capabilities.

Responsibilities

• Own the client relationship for Mercedes-Benz end-to-end and lead the global audience team.
• Deliver a global audience-first approach to planning, activation and measurement.
• Define growth opportunities and drive revenue for the Global scope.
• Develop audience insights and blueprints from diverse data sources.
• Translate outputs into clear narratives for planning teams.
• Embed audience-first thinking into global communications planning.

Skills

Audience analytics

Segmentation & profiling

First-party data ecosystems

CRM data & CDPs

Identity resolution

Third-party datasets

Programmatic activation

Communication skills

Stakeholder management

Team leadership

Cross-functional collaboration

Tools

Audience Console

Job description

Omnicom Media is seeking an Executive Director, Audience Analytics (Mercedes-Benz) in London. You will own the global client relationship, lead the Mercedes-Benz audience team, and work with cross-functional stakeholders to deliver audience-first strategies that drive data-driven marketing and engagement.

You will shape the Mercedes-Benz audience strategy, lead on identity resolution and first-party data utilization, and pilot innovative audience capabilities across regions.