Global Audience Analytics Director: Strategy & Insight

OMD; Greater London; On-site; GBP 120,000 - 170,000; Full time

Job summary

Omnicom Media in London (Bankside) seeks an Executive Director, Audience Analytics for Mercedes-Benz to own the global client relationship, lead the audience analytics team, and shape audience strategy across markets.

You will drive insights from first-party and partner data, translate complex analyses into actionable recommendations, and collaborate with cross-functional teams to optimize planning, activation and measurement.

Qualifications

• Experience in audience analytics, data strategy, or digital/media analytics roles.
• Strong segmentation and audience profiling capability.
• Ability to translate complex data into actionable insights for planning teams.

Responsibilities

• Own the Mercedes-Benz client relationship end-to-end across global scope.
• Lead the Mercedes-Benz audience team and coordinate with global workstreams.
• Define growth opportunities and drive revenue within the audience analytics workstream.
• Develop audience insights and blueprints using first-party data and partner sources.
• Translate data outputs into clear narratives for planning and activation teams.
• Lead partnerships to onboard new data partners and pilot new capabilities.
• Build and mentor the team to scale audience and data capabilities.

Skills

Audience analytics

Data strategy

Segmentation

First-party data

Identity resolution

Stakeholder management

Team leadership

Tools

Acxiom

Job description

Omnicom Media in London (Bankside) seeks an Executive Director, Audience Analytics for Mercedes-Benz to own the global client relationship, lead the audience analytics team, and shape audience strategy across markets.

You will drive insights from first-party and partner data, translate complex analyses into actionable recommendations, and collaborate with cross-functional teams to optimize planning, activation and measurement.