Global Demand Gen Manager

1001 John Wiley & Sons, Inc.; Oxford; On-site; GBP 40,000 - 58,000; Full time

Job summary

Wiley in the United Kingdom is seeking a Marketing Manager, Global Demand Generation to own end-to-end campaigns across institutional marketing programs, reporting to the Director. You will drive paid digital, email, marketing automation, and content strategy to build versatile, cross-channel demand generation capabilities.

The role offers broad exposure, requiring strong writing, segmentation, and ABM experience, with a focus on measuring campaign performance and applying insights to the next

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Experience in B2B campaign marketing, demand generation, or related roles.
• Experience building segmented, personalized campaigns at scale.
• Experience working with a marketing automation team to plan and execute campaigns.
• Demonstrated ability to own a channel or campaign end to end.
• Strong writing and content instincts, with sound judgment on aligning execution to strategy.

Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans.
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads.
• Build and customize segmented campaigns at scale, tailoring messaging and content to different audience clusters.
• Execute account-based marketing motions at both 1:few and 1:many scale.
• Coordinate with the marketing automation team on campaign builds and sequencing.
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing.
• Contribute to content strategy across the team's campaigns.
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms.
• Track campaign performance against defined metrics and run post-campaign analysis.

Skills

B2B campaign marketing

Demand generation

Segmented campaigns

Marketing automation

End-to-end ownership

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

CRM

Job description

Wiley in the United Kingdom is seeking a Marketing Manager, Global Demand Generation to own end-to-end campaigns across institutional marketing programs, reporting to the Director. You will drive paid digital, email, marketing automation, and content strategy to build versatile, cross-channel demand generation capabilities.

The role offers broad exposure, requiring strong writing, segmentation, and ABM experience, with a focus on measuring campaign performance and applying insights to the next