Marketing Manager, Global Demand Generation

Wiley & Sons, Inc.; Oxford; Hybrid; GBP 40,000 - 58,000; Full time

Job summary

Wiley is seeking a Marketing Manager, Global Demand Generation to own end-to-end global campaigns across our institutional marketing programs. The role offers exposure to paid digital, email, marketing automation, and content strategy, ideal for building versatile cross-channel expertise.

You will lead campaign strategy, briefs, content, assets, segmentation, and ABM motions, coordinating with analytics and marketing operations to drive measurable impact.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Experience in B2B campaign marketing and demand generation.
• Experience building segmented, personalized campaigns at scale.
• Experience collaborating with marketing automation teams to plan campaigns.

Responsibilities

• Own campaign strategy execution across multiple programs with minimal guidance.
• Build and deploy end-to-end campaigns: briefs, content, assets, emails, landing pages, ads.
• Create segmented, personalized campaigns at scale and ABM motions.
• Coordinate with marketing automation, segmentation, and operations teams.
• Contribute to content strategy and campaign analytics, and analyze performance.

Skills

B2B marketing

Demand generation

Segmented campaigns

End-to-end ownership

Content strategy

Campaign analytics

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Job description

Job Description: We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role: The Marketing Manager, Global Demand Generation will own end-to-end execution of global demand generation campaigns across Wiley's institutional marketing programs, reporting into the Director. The role offers broad exposure across the team's full range of programs and channels, from paid digital and email to marketing automation and content strategy, making it a strong fit for someone who wants to build versatile, cross-channel marketing expertise.

Key Responsibilities & Duties

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads
• Build and customize segmented campaigns at scale, tailoring messaging and custom content to different audience clusters rather than running one-size-fits-all sends
• Execute account-based marketing motions at both 1:few and 1:many scale
• Coordinate with the marketing automation team on campaign builds and sequencing
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing
• Contribute to content strategy across the team's campaigns
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms
• Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Experience in B2B campaign marketing, demand generation, or related roles
• Experience building segmented, personalized campaigns at scale
• Experience working with a marketing automation team to plan and execute campaigns
• Demonstrated ability to own a channel or campaign end to end
• Strong writing and content instincts, with sound judgment on aligning execution to strategy

Preferred Qualifications

• Experience executing account-based marketing (ABM), particularly at 1:few or 1:many scale
• Experience in academic publishing, research, EdTech, or another B2B subscription/institutional-sales environment
• Familiarity with Salesforce or a similar CRM as it relates to campaign tracking
• Experience building landing pages or digital ad creative directly and writing briefs about them
• Demonstrated curiosity and self-directed problem-solving, comfortable finding answers without a defined playbook

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.

Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 40,200.00 GBP to 57,533.33 GBP #LI-JG2