Global Demand Generation Campaigns Lead

Aboutus Ft; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Generous annual leave

Medical cover

Inclusive parental leave packages

Subsidised gym memberships

Community engagement opportunities

Job summary

The Senior Marketing Manager, Demand Generation Campaigns at the Financial Times leads global B2B demand generation campaigns to drive customer acquisition, lead generation and pipeline growth. Working with the Global Head of Marketing and cross-functional teams, you will orchestrate multi-channel strategies and ensure campaigns deliver measurable commercial outcomes.

You will build scalable, insight-led capabilities, partner with Market Activation, Customer Experience & Loyalty, and Marketing

Qualifications

• Significant experience leading B2B demand generation and integrated marketing functions.
• Proven track record designing and delivering multi-channel campaigns with measurable outcomes.
• Strong ability to translate business priorities into campaign strategy and briefs.
• Experience coordinating across specialist teams and agencies.
• Excellent analytical and reporting capabilities for campaign performance.

Responsibilities

• Lead the global demand generation campaign strategy to drive acquisition, lead gen and pipeline growth.
• Manage a high-performing Demand Generation Campaigns team and ensure accountable delivery.
• Define governance, planning frameworks and rhythms for scalable campaigns.
• Coordinate execution across Market Activation, Customer Experience & Loyalty, Performance & Marketing Technology and agencies.
• Monitor metrics and optimise campaigns to maximise commercial impact.

Skills

Demand generation

Campaign management

Multi-channel marketing

Campaign governance

Analytical capability

Stakeholder management

Strategic planning

Leadership

Job description

The Senior Marketing Manager, Demand Generation Campaigns at the Financial Times leads global B2B demand generation campaigns to drive customer acquisition, lead generation and pipeline growth. Working with the Global Head of Marketing and cross-functional teams, you will orchestrate multi-channel strategies and ensure campaigns deliver measurable commercial outcomes.

You will build scalable, insight-led capabilities, partner with Market Activation, Customer Experience & Loyalty, and Marketing