Global Demand Gen Manager: ABM & Multi-Channel Campaigns

Wiley; Oxford; On-site; GBP 40,000 - 58,000; Full time

Job summary

Wiley is seeking a Marketing Manager, Global Demand Generation in the United Kingdom to own end-to-end demand campaigns across institutional marketing programs. The role reports to the Director and spans paid digital, email, marketing automation, and content strategy.

You will build and deploy campaigns, segment audiences at scale, run ABM motions, and collaborate with the automation team. A strong writing background and Salesforce familiarity are important.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Experience in B2B campaign marketing, demand generation, or related roles.
• Experience building segmented, personalized campaigns at scale.
• Experience working with a marketing automation team to plan and execute campaigns.
• Demonstrated ability to own a channel or campaign end to end.
• Strong writing and content instincts, with sound judgment on aligning execution to strategy.
• Experience executing account-based marketing (ABM), particularly at 1:few or 1:many scale.
• Experience in academic publishing, research, EdTech, or another B2B subscription/institutional-sales environment.
• Familiarity with Salesforce or a similar CRM as it relates to campaign tracking.
• Experience building landing pages or digital ad creative directly and writing briefs about them.
• Demonstrated curiosity and self-directed problem-solving, comfortable finding answers without a defined playbook.

Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads
• Build and customize segmented campaigns at scale, tailoring messaging and content to audience clusters
• Execute account-based marketing motions at 1:few and 1:many scale
• Coordinate with the marketing automation team on campaign builds and sequencing
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing
• Contribute to content strategy across the team's campaigns
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms
• Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Education

Bachelor's degree in Marketing, Business, or related field

B2B campaign marketing

Demand generation

Segmented, personalized campaigns

Marketing automation

ABM (1:few/1:many)

Salesforce CRM familiarity

Tools

Salesforce

Job description

Wiley is seeking a Marketing Manager, Global Demand Generation in the United Kingdom to own end-to-end demand campaigns across institutional marketing programs. The role reports to the Director and spans paid digital, email, marketing automation, and content strategy.

You will build and deploy campaigns, segment audiences at scale, run ABM motions, and collaborate with the automation team. A strong writing background and Salesforce familiarity are important.