Global Demand Gen Marketing Lead

Wiley & Sons, Inc.; Oxford; Hybrid; GBP 40,000 - 58,000; Full time

Job summary

Wiley is seeking a Marketing Manager, Global Demand Generation to own end-to-end global campaigns across our institutional marketing programs. The role offers exposure to paid digital, email, marketing automation, and content strategy, ideal for building versatile cross-channel expertise.

You will lead campaign strategy, briefs, content, assets, segmentation, and ABM motions, coordinating with analytics and marketing operations to drive measurable impact.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Experience in B2B campaign marketing and demand generation.
• Experience building segmented, personalized campaigns at scale.
• Experience collaborating with marketing automation teams to plan campaigns.

Responsibilities

• Own campaign strategy execution across multiple programs with minimal guidance.
• Build and deploy end-to-end campaigns: briefs, content, assets, emails, landing pages, ads.
• Create segmented, personalized campaigns at scale and ABM motions.
• Coordinate with marketing automation, segmentation, and operations teams.
• Contribute to content strategy and campaign analytics, and analyze performance.

Skills

B2B marketing

Demand generation

Segmented campaigns

End-to-end ownership

Content strategy

Campaign analytics

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Job description

Wiley is seeking a Marketing Manager, Global Demand Generation to own end-to-end global campaigns across our institutional marketing programs. The role offers exposure to paid digital, email, marketing automation, and content strategy, ideal for building versatile cross-channel expertise.

You will lead campaign strategy, briefs, content, assets, segmentation, and ABM motions, coordinating with analytics and marketing operations to drive measurable impact.