Senior Demand Gen Campaigns Lead

Financial Times; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Generous annual leave

Medical cover

Parental leave

Gym membership

Job summary

Financial Times is seeking a Senior Marketing Manager, Demand Generation Campaigns to design, plan and orchestrate integrated B2B demand generation campaigns that drive customer acquisition, lead generation and pipeline growth across priority sectors and audiences.

Working with the Global Head of Marketing and the wider B2B Marketing organisation, you will develop global campaign strategies, govern execution across specialist teams and external partners, and deliver measurable commercial

Qualifications

• Significant experience leading B2B demand generation and integrated marketing initiatives.
• Proven track record delivering multi-channel campaigns driving acquisition, leads and revenue growth.
• Strong capability in campaign planning, governance and measurement.

Responsibilities

• Lead global demand generation strategy to drive customer acquisition and pipeline growth.
• Oversee orchestration of campaigns across multiple channels and teams.
• Define success metrics and report on performance and ROI.

Skills

B2B marketing

Demand generation

Campaign management

Multi-channel marketing

Analytics & attribution

Leadership

Job description

Financial Times is seeking a Senior Marketing Manager, Demand Generation Campaigns to design, plan and orchestrate integrated B2B demand generation campaigns that drive customer acquisition, lead generation and pipeline growth across priority sectors and audiences.

Working with the Global Head of Marketing and the wider B2B Marketing organisation, you will develop global campaign strategies, govern execution across specialist teams and external partners, and deliver measurable commercial