EMEA Demand Gen Lead—Strategic Growth Partner

WGSN; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days holiday per year

Pension, Life Assurance and Income保护

Flexible benefits platform

Job summary

WGSN in London seeks a commercially minded Demand Generation Manager to lead marketing across EMEA, partnering with the regional Sales organisation to drive strategic demand-generation initiatives and oversee the regional programme. You will influence commercial priorities and shape marketing strategy across campaigns, events and partnerships.

This role is on-site at our London office, with responsibility to evolve WGSN's global demand generation capability and ensure delivery of measurable

Qualifications

• 3-5 years of B2B marketing experience in a high-growth environment.
• Experience partnering with Sales to drive demand generation and pipeline.
• Experience with lead management, attribution, and CRM systems (Salesforce).
• Familiarity with ABM and digital marketing channels.

Responsibilities

• Lead regional demand-generation strategy for EMEA and align with Sales priorities.
• Own and evolve the regional marketing calendar and programmes across campaigns, ABM and paid social.
• Plan and deliver events and partnerships as part of the overall plan.
• Collaborate with global teams to improve marketing effectiveness and reporting.

Skills

B2B marketing

Sales partnership

Lead management

Lead scoring

Marketing attribution

CRM (Salesforce)

Conversion optimisation

Education

Bachelor's degree in Marketing, Business, Communications or related

Tools

Salesforce

Marketo

Job description

WGSN in London seeks a commercially minded Demand Generation Manager to lead marketing across EMEA, partnering with the regional Sales organisation to drive strategic demand-generation initiatives and oversee the regional programme. You will influence commercial priorities and shape marketing strategy across campaigns, events and partnerships.

This role is on-site at our London office, with responsibility to evolve WGSN's global demand generation capability and ensure delivery of measurable