Global CRM & Lifecycle Manager

HyperGrowth Recruitment; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Bonus 15%

Hybrid working

Company trips abroad

Monthly socials

Staff order allowance

Job summary

Hairburst is seeking a commercially minded CRM Manager to own CRM, lifecycle marketing and customer engagement across multiple international markets. This role sits within CX & Retention and will shape how Hairburst communicates with customers globally to increase repeat purchases and long-term value.

You will develop automated lifecycle journeys, oversee promotions and product launches across email, WhatsApp and SMS, and work with cross‑functional teams to align CRM with commercial strategy.

Qualifications

• CRM and lifecycle marketing experience in a DTC/eCommerce brand.
• Experience with automated lifecycle journeys and a fast-paced promo calendar.
• Strong understanding of eCommerce mechanics and repeat-purchase strategies.

Responsibilities

• Own onboarding and lifecycle journeys to deliver personalised experiences.
• Develop replenishment, reminder and post-purchase journeys to boost repeats.
• Design retention programmes focused on repeat purchases and LTV.
• Own CRM strategy across lifecycle, retention and trading activity.
• Plan CRM calendar across territories, campaigns and product launches.
• Lead automation across email, WhatsApp and SMS; ensure relevancy.

Skills

CRM & lifecycle marketing

Automation expertise (email/WhatsApp/S

Segmentation & personalisation

Campaign planning & optimisation

Multi-market / international CRM

Analytics & performance metrics

Remote team leadership

Retention & LTV strategies

Tools

Iterable

ESP platforms

Job description

Hairburst is seeking a commercially minded CRM Manager to own CRM, lifecycle marketing and customer engagement across multiple international markets. This role sits within CX & Retention and will shape how Hairburst communicates with customers globally to increase repeat purchases and long-term value.

You will develop automated lifecycle journeys, oversee promotions and product launches across email, WhatsApp and SMS, and work with cross‑functional teams to align CRM with commercial strategy.