CRM Manager

HyperGrowth Recruitment; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Bonus 15%

Hybrid working

Company trips abroad

Monthly socials

Staff order allowance

Job summary

Hairburst is seeking a commercially minded CRM Manager to own CRM, lifecycle marketing and customer engagement across multiple international markets. This role sits within CX & Retention and will shape how Hairburst communicates with customers globally to increase repeat purchases and long-term value.

You will develop automated lifecycle journeys, oversee promotions and product launches across email, WhatsApp and SMS, and work with cross‑functional teams to align CRM with commercial strategy.

Qualifications

• CRM and lifecycle marketing experience in a DTC/eCommerce brand.
• Experience with automated lifecycle journeys and a fast-paced promo calendar.
• Strong understanding of eCommerce mechanics and repeat-purchase strategies.

Responsibilities

• Own onboarding and lifecycle journeys to deliver personalised experiences.
• Develop replenishment, reminder and post-purchase journeys to boost repeats.
• Design retention programmes focused on repeat purchases and LTV.
• Own CRM strategy across lifecycle, retention and trading activity.
• Plan CRM calendar across territories, campaigns and product launches.
• Lead automation across email, WhatsApp and SMS; ensure relevancy.

Skills

CRM & lifecycle marketing

Automation expertise (email/WhatsApp/S

Segmentation & personalisation

Campaign planning & optimisation

Multi-market / international CRM

Analytics & performance metrics

Remote team leadership

Retention & LTV strategies

Tools

Iterable

ESP platforms

Job description

CRM Manager – Hairburst

Rewarding Salary + 15% bonus + benefits

Hybrid – ideally 2 days per week in Manchester

We’ve teamed up with the fast‑growing haircare brand Hairburst, who are now in the market to secure a CRM Manager to join the team.

Company Overview

At Hairburst, we believe in the importance of helping everybody achieve their healthiest, strongest and longest hair possible with our specially formulated haircare vitamins and cosmetics.

Each Hairburst product is uniquely formulated using safe, natural and proven ingredients for healthy hair maintenance, with benefits that can be seen in as little as 90 days.

We are now an established 10‑year‑old brand, selling through our Shopify store and in 30,000 retailers globally. We are going through rapid growth and taking things to the next level internationally!

Check out what we’re doing here:
https://www.hairburst.com/

Overview

Hairburst is looking for a commercially minded and retention‑focused CRM Manager to take ownership of CRM, lifecycle marketing and customer engagement across multiple international markets.

This role sits within the wider CX & Retention function and will play a key part in shaping how Hairburst communicates with, retains and grows its customer base globally.

The business is looking for someone who understands how to combine effective lifecycle journeys with fast‑paced eCommerce trading activity. You’ll use customer behaviour, segmentation and performance data to increase repeat purchases, improve engagement and drive long‑term customer value across both subscription and non‑subscription customers.

Alongside developing automated lifecycle journeys, you’ll oversee promotional campaigns, product launches and regular trade communications across email, WhatsApp and SMS, ensuring CRM activity is commercially effective, relevant and aligned across markets.

This role requires someone strategic enough to shape direction, while remaining close enough to execution to review campaigns, troubleshoot issues and continuously improve performance.

Main Responsibilities

• Build and own onboarding and lifecycle journeys that create a seamless and personalised customer experience from day one.
• Develop and optimise replenishment, refill reminder, post‑purchase and re‑engagement journeys that encourage repeat purchasing.
• Design and optimise retention programmes focused on repeat purchase behaviour, purchase frequency, subscriber engagement, AOV growth and long‑term customer value.
• Own Hairburst’s CRM strategy across lifecycle, retention and eCommerce trading activity.
• Plan and oversee the CRM trading calendar across multiple territories, including promotional campaigns, product launches and locally relevant activity.
• Drive retention and customer value across both subscription and non‑subscription customer segments.
• Own the automation strategy across email, WhatsApp and SMS, building customer journeys that feel relevant, timely and human.
• Develop smart segmentation and behavioural‑trigger strategies to create personalised customer experiences at scale.
• Coordinate the CRM calendar across multiple territories, ensuring alignment across markets while allowing flexibility for local trading requirements.
• Manage and develop two remotely based team members responsible for supporting CRM execution.
• Provide clear briefs, oversee delivery and ensure campaigns and automated journeys are accurate, on‑brand and commercially effective.
• Manage CRM strategically while remaining close enough to execution to QA, troubleshoot and continuously optimise performance.
• Work cross‑functionally with CX, Growth and local market teams to ensure CRM is fully integrated into the wider customer and commercial strategy.
• Champion CRM internally as a strategic growth lever rather than simply a communications function.
• Define, track and report on key CRM and retention metrics, including CRM revenue, repeat order rate, purchase frequency, AOV, churn, engagement and LTV.
• Build and manage a test‑and‑learn framework across promotional campaigns, lifecycle communications and automated journeys.
• Translate customer, campaign and performance data into actionable commercial improvements.

Key Skills

• Strong CRM and lifecycle marketing experience within a DTC or eCommerce brand environment.
• Experience managing both automated lifecycle journeys and a fast‑paced promotional CRM calendar.
• Strong understanding of eCommerce trading mechanics, including promotions, product launches and repeat‑purchase strategies.
• Multi‑market or international CRM experience is highly desirable.
• Strong automation expertise across email, with WhatsApp and SMS experience highly valued.
• Strong understanding of retention strategy, lifecycle management and repeat‑purchase behaviour.
• Experience driving retention and LTV across non‐subscription customers, with subscription experience considered beneficial.
• Commercially minded, with a strong grasp of metrics including CRM revenue, LTV, repeat purchase rate, purchase frequency, AOV and churn.
• Iterable experience is highly preferred, although strong ESP experience across other platforms is also valuable.
• Experience building segmentation, personalisation and behavioural‑triggered customer journeys.
• Comfortable balancing strategic thinking with operational oversight and performance optimisation.
• Strong analytical mindset with the ability to turn insight into action.
• Experience within beauty, cosmetics, skincare, wellness or another regularly purchased consumer category is highly desirable.
• Previous experience managing or mentoring remotely based team members would be advantageous.

Softer Skills

• Genuine go‑getter mentality – someone who wants to build, improve and make an impact.
• Naturally solutions‑oriented and proactive.
• Collaborative and low‑ego, but confident owning your area and making decisions.
• Strong attention to customer experience, not just campaign output.
• Comfortable operating in a fast‑paced, scaling environment.
• Commercially aware and comfortable balancing long‑term customer retention with shorter‑term trading priorities.
• Able to manage remote team members effectively by providing clear direction, support and accountability.

Benefits

• Rewarding salary + 15% bonus.
• Hybrid working, ideally with two days per week in our Manchester office. One day per week may be considered for the right candidate.
• Company trips abroad.
• Monthly socials.
• Monthly staff order allowance.
• 40% off for friends and family.
• Fast career development.
• An opportunity to grow with one of the most exciting brands in the UK!

At Hairburst, diversity and inclusion are at the core of our values. We encourage candidates from all backgrounds to apply and are committed to creating an inclusive workplace where everyone can thrive.