Global CRM & Lifecycle Lead

Careers at Eucalyptus; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Eucalyptus is hiring a CRM & Lifecycle Lead, International to run the lifecycle engine across global markets. This role is critical in scaling established markets and launching programs for new ones, emphasizing data-driven growth and collaboration.

The ideal candidate has 5+ years in retention marketing, is experienced in lifecycle programs, and is comfortable with data analysis to enhance customer journeys.

Qualifications

• 5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare.
• Experience in building and executing lifecycle programs.
• Strong analytical skills with a focus on retention and LTV.

Responsibilities

• Own the international lifecycle engine end to end.
• Help scale established markets with strategic oversight.
• Build lifecycle programs for new market launches.

Skills

CRM management

lifecycle marketing

data analysis

customer journey mapping

team management

Job description

Eucalyptus is hiring a CRM & Lifecycle Lead, International to run the lifecycle engine across global markets. This role is critical in scaling established markets and launching programs for new ones, emphasizing data-driven growth and collaboration.

The ideal candidate has 5+ years in retention marketing, is experienced in lifecycle programs, and is comfortable with data analysis to enhance customer journeys.