Growth Lifecycle Lead — Data-Driven CRM & Experiments

Leva-Eu; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Email: [e-mail]

Job summary

Lime is seeking a Lifecycle Marketing Manager for a remote role with UK residency. You will own the lifecycle ecosystem, architect cross-channel campaigns in Braze, and work with data science to optimize retention and activation.

The role blends marketing, analytics, and product thinking at scale. Candidates should have 4+ years in lifecycle or growth marketing in fast-paced B2C environments, strong data literacy, and experience with Braze or similar CRMs.

Qualifications

• 4+ years Lifecycle or growth marketing in a fast-paced B2C environment.
• Strong data science concepts; MAB, clustering, and measuring statistical significance.
• Hands-on technical CRM experience with Braze and related tools.
• Marketing instincts balanced with analytics focused on conversion and LTV.
• Data visualization proficiency (Tableau/Looker); SQL is a plus.
• Agile workflow experience with JIRA and cross-functional teams.

Responsibilities

• End-to-end execution of lifecycle campaigns across multiple channels.
• Design and measure advanced MAB experiments for optimization.
• Collaborate with Data Science for segmentation and predictive models.
• Design, test, and iterate lifecycle flows from onboarding to dormancy.
• Treat CRM as a product, defining attributes and data structures.
• Manage technical projects and localization within product/creative teams.

Job description

Lime is seeking a Lifecycle Marketing Manager for a remote role with UK residency. You will own the lifecycle ecosystem, architect cross-channel campaigns in Braze, and work with data science to optimize retention and activation.

The role blends marketing, analytics, and product thinking at scale. Candidates should have 4+ years in lifecycle or growth marketing in fast-paced B2C environments, strong data literacy, and experience with Braze or similar CRMs.