Head of Retention & Monetisation, UK Growth

Careers at Eucalyptus; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Eucalyptus is seeking a senior commercial leader to own the UK Repeat Contribution Margin, drive monetisation levers across conditions, and lead a retention-focused team. You will align CRM, performance, and product to maximise lifetime value and profitability while steering end-to-end post-purchase experiences.

The role requires extensive experience in D2C, ownership of repeat revenue metrics, and the ability to operate decisively in ambiguity to shape strategy and outcomes.

Qualifications

• 10–12 years in D2C brands running P&Ls.
• Owned repeat-revenue or contribution-margin in subscription or repeat-purchase business.
• Built monetisation portfolios: pricing, upsell, cross-sell, loyalty.

Responsibilities

• Own UK Repeat Contribution Margin and related P&L targets.
• Manage monetisation portfolio across cross-sell, packages, loyalty and premium tiers.
• Own churn and save economics; implement and measure incrementality.
• Lead post-purchase journey from activation to lifetime value.
• Direct the retention team and coordinate CRM, support, clinical, and product functions.
• Shape and present the product roadmap with business cases.

Skills

D2C P&L

Repeat revenue ownership

Monetisation portfolio

Cost attribution

Cross-functional leadership

Market expansion

Lead senior team

Job description

Eucalyptus is seeking a senior commercial leader to own the UK Repeat Contribution Margin, drive monetisation levers across conditions, and lead a retention-focused team. You will align CRM, performance, and product to maximise lifetime value and profitability while steering end-to-end post-purchase experiences.

The role requires extensive experience in D2C, ownership of repeat revenue metrics, and the ability to operate decisively in ambiguity to shape strategy and outcomes.