International Growth Marketing & CRM Lead

Luxury Escapes; Camden Town; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Health and wellbeing program with on‑s

Wellness Studio with classes

Catered lunch five days a week

End of trip facilities and travel-disc

Job summary

Luxury Escapes is seeking a Growth Marketing Manager to lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.

This is a high-impact role combining commercial judgment with a growth mindset.

Qualifications

• Proven experience in growth, lifecycle or CRM marketing with travel, ecommerce or marketplace background.
• Hands-on CRM work including journey design, segmentation, and testing.
• Strong analytical skills with SQL/BigQuery experience and ability to brief analysts.
• Commercial sense for offers, incentives, margins and incremental value.

Responsibilities

• Own international member journey from sign-up to first booking and beyond.
• Lead lifecycle marketing across markets using Braze with market-specific tailoring.
• Develop and mentor the Marketing Coordinator in day-to-day campaigns.
• Plan and run campaigns and incentives to drive new bookings.
• Build journeys to encourage repeat bookings and loyalty.
• Run test-and-learn with Product and Analytics, document results, stop ineffective tests.
• Represent international needs to Commercial and shape offers accordingly.
• Use data to tailor offers and track campaign performance.
• Adapt lifecycle playbook as new markets open with cross-functional teams.
• Own the international first-purchase dashboard and report monthly.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

Data analysis

SQL/BigQuery

A/B testing

Stakeholder management

Campaign delivery

Tools

Braze

Job description

Luxury Escapes is seeking a Growth Marketing Manager to lead international lifecycle and CRM across markets outside Australia, turning new members into first-time customers through campaigns, incentives and experiments. Using data and local customer insight, you’ll shape relevant experiences that encourage repeat bookings and build loyalty.

This is a high-impact role combining commercial judgment with a growth mindset.