Global CRM Lead - Personalised Journeys & Data Campaigns

Newcastle United; Newcastle upon Tyne; Remote; GBP 50,000 - 65,000; Full time

Job summary

Newcastle United is seeking a CRM Manager to lead the Club’s global CRM strategy, driving fan acquisition, engagement and commercial performance. You will own end-to-end CRM campaigns in our omnichannel team, from planning and audience creation to execution and analysis, and develop automated journeys to personalise fan experiences.

You will work with ESPs and CDPs, with Bloomreach preferred, and ensure activity aligns with business priorities while maintaining high data governance standards.

Qualifications

• Hands-on experience in CRM and lifecycle marketing.
• Ability to translate strategy into high-impact campaigns.
• Strong segmentation, personalization and testing skills.

Responsibilities

• Shape and deliver the Club’s CRM strategy focused on fan acquisition, engagement and performance.
• Deliver end-to-end CRM campaigns from briefing to analysis.
• Develop and optimise automated journeys for onboarding, engagement and reactivation.
• Coordinate communications across multiple campaigns and audiences.
• Ensure data governance and GDPR compliance across all activities.
• Collaborate with stakeholders across teams to track KPIs and improvements.

Skills

CRM strategy

Campaign delivery

Audience segmentation

Data governance

GDPR knowledge

Stakeholder management

Project ownership

Team development

Analytical thinking

Communication skills

Tools

Bloomreach

Salesforce Marketing Cloud

Braze

Job description

Newcastle United is seeking a CRM Manager to lead the Club’s global CRM strategy, driving fan acquisition, engagement and commercial performance. You will own end-to-end CRM campaigns in our omnichannel team, from planning and audience creation to execution and analysis, and develop automated journeys to personalise fan experiences.

You will work with ESPs and CDPs, with Bloomreach preferred, and ensure activity aligns with business priorities while maintaining high data governance standards.