Hybrid CRM Marketing Manager - Email & Journeys

THE; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid work pattern

25 days holiday + bank holidays

Private healthcare

Gymflex

Enhanced parental leave

Cycle to work scheme

Job summary

THE·TEAM in London is seeking a CRM Marketing Manager to lead customer communications across our sports, music and entertainment portfolio. You will own the CRM strategy, database, and automated journeys, working with content and creative teams to deliver targeted messages that convert interest into enquiries, bookings and repeat business.

You will manage Salesforce migration, ensure data quality, segmentation, and compliant data practices, and partner with sales to optimise reporting,

Qualifications

• CRM and email marketing experience with campaign planning and audience segmentation.
• Experience migrating or working with a CRM or email marketing platform (Salesforce Marketing Cloud preferred).
• Data-led approach linking marketing activity to enquiries, bookings and revenue.
• Attention to detail and ability to manage campaigns accurately.

Responsibilities

• Lead CRM strategy and customer journeys aligned with events and marketing activity.
• Own email, SMS and WhatsApp campaigns planning, targeting and performance.
• Support Salesforce migration with internal and external partners.
• Manage customer data, segmentation and database growth.
• Measure campaign performance and drive improvements with cross-team collaboration.

Skills

CRM & Email Marketing

Data-driven marketing

Campaign performance analysis

Collaboration

Tools

Salesforce Marketing Cloud

Marketing automation

Job description

THE·TEAM in London is seeking a CRM Marketing Manager to lead customer communications across our sports, music and entertainment portfolio. You will own the CRM strategy, database, and automated journeys, working with content and creative teams to deliver targeted messages that convert interest into enquiries, bookings and repeat business.

You will manage Salesforce migration, ensure data quality, segmentation, and compliant data practices, and partner with sales to optimise reporting,