Multichannel CRM Growth & Personalisation Lead

Fulham Football Club Limited; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Fulham FC is seeking a CRM Marketing Manager to lead data-driven fan engagement and revenue-driven campaigns across multiple channels. You will own the fan database, manage MarTech/CRM tools, and deliver actionable insights to support commercial growth.

Role requires strong analytical skills, experience in lifecycle marketing, and the ability to segment audiences across email, SMS, app/push and paid media. GDPR awareness and cross-functional collaboration are essential.

Qualifications

• Demonstrable experience working in CRM, marketing or lifecycle marketing.
• Ability to build audiences with MarTech/CRM tools.
• Own CRM marketing activity from planning through to review and performance analytics.
• Strong analytical skills with timely, accurate insights.
• Experience in data segmentation across channels: email, SMS, app/push, website and paid media.

Responsibilities

• Develop and deliver the club’s fan data strategy focused on acquisition, engagement and commercial performance.
• Own the Fulham fan database and CRM systems, including data integrations and hygiene.
• Lead on insights, segments and KPIs; report data size, quality and profiling with recommendations.
• Design and deploy automated, personalised multi-channel CRM campaigns; segment, recommend channels, execute and analyze.
• Drive data growth initiatives across club touchpoints; test and learn to improve acquisition and conversion.

Skills

CRM marketing

Audience segmentation

Data analytics

Stakeholder management

GDPR knowledge

Tools

DotDigital

Job description

Fulham FC is seeking a CRM Marketing Manager to lead data-driven fan engagement and revenue-driven campaigns across multiple channels. You will own the fan database, manage MarTech/CRM tools, and deliver actionable insights to support commercial growth.

Role requires strong analytical skills, experience in lifecycle marketing, and the ability to segment audiences across email, SMS, app/push and paid media. GDPR awareness and cross-functional collaboration are essential.