CRM Campaigns & Analytics Specialist

n Cl; Newcastle upon Tyne; Hybrid; GBP 33,000 - 34,000; Full time

Benefits offered by this job

Generous holiday allowance

Holiday purchase scheme

Pension scheme

Health and wellbeing initiatives

Job summary

Newcastle University is recruiting an experienced CRM Marketing Officer to deliver sector-leading CRM support across markets and drive data-informed decisions from regular analysis and testing.

You will plan, develop and deliver targeted CRM campaigns, maintain up-to-date knowledge of student recruitment and CRM best practices, and leverage platforms like HubSpot and Microsoft Dynamics to maximise campaign impact across channels.

Qualifications

• Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics.
• Proficient using marketing automation technology such as HubSpot, Microsoft Dynamics (Customer Insights – Journeys).
• Experience with email automation tools and building dynamic workflows.
• Experience of writing and/or delivering digital communications for a range of audiences.
• Knowledge of latest digital marketing trends.
• Outstanding attention to detail and proven ability to perform accurately and effectively under pressure.
• Excellent project and time management skills and the ability to prioritise workload.
• The ability to learn new systems and processes quickly and efficiently.
• Experience of working with large amounts of information and data with a focused attention to detail, quality and accuracy.
• Image editing skills, such as the use of Photoshop or other image editing software.
• Team player.
• Sense of ownership and pride in your performance and its impact on the University’s success.
• Excellent interpersonal, communication and relationship building skills with the ability to develop effective working relationships with colleagues at all levels of the organisation.
• Proven ability to use initiative and adopt a creative approach to problem solving.

Responsibilities

• Create and deliver engaging and targeted CRM campaigns using the University’s marketing automation systems.
• Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused.
• Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media.
• Design, build, and deploy targeted, multi-channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with University’s brand.
• Develop automated nurture workflows, triggered journeys, create event signups and keep warms communications that improve student conversion.
• Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards.
• Responsibility for undertaking data management procedures to ensure data integrity and accuracy.
• Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them.
• Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly.
• Undertake any other duties appropriate to the grade as requested by the post’s line manager.
• The post holder will be required to be flexible and adapt as priorities and responsibilities may change from time to time as the University respond to challenges and changes in the higher education and digital marketing sector

Skills

Email marketing

Lead nurturing

Marketing automation

Web analytics

HubSpot

Microsoft Dynamics

Email workflows

Digital communications

Digital marketing

Attention to detail

Project management

Time management

Image editing

Teamwork

Ownership

Interpersonal skills

Creative problem solving

Education

Degree level or equivalent

Tools

HubSpot

Microsoft Dynamics (Customer Insights – Journeys)

Job description

Newcastle University is recruiting an experienced CRM Marketing Officer to deliver sector-leading CRM support across markets and drive data-informed decisions from regular analysis and testing.

You will plan, develop and deliver targeted CRM campaigns, maintain up-to-date knowledge of student recruitment and CRM best practices, and leverage platforms like HubSpot and Microsoft Dynamics to maximise campaign impact across channels.