Member Engagement & CRM Marketing Manager

Newcastle Building Society; Manchester; Hybrid; GBP 50,000 - 72,000; Full time

Benefits offered by this job

Pension scheme

Private medical insurance

Annual leave 30 days

Hybrid working

Cycle to work

Health and wellbeing

Employee assistance

Gym on-site / discounted gym access

Volunteer days

Job summary

Newcastle Building Society is seeking a Member Engagement Marketing Manager to lead our member communications strategy across the Newcastle and Manchester brands, using CRM, data insights and personalised journeys to drive engagement and value.

You will shape lifecycle campaigns from welcome to loyalty, collaborate with cross-functional teams, and optimise campaigns with testing and automation to deliver measurable improvements in member experience and business outcomes.

Qualifications

• Experience in CRM and customer engagement strategy.
• Strong lifecycle marketing across the customer journey.
• Proven ability to run data-driven campaigns and tests.
• Experience collaborating with multiple business stakeholders.

Responsibilities

• Lead the member engagement strategy across Newcastle and Manchester brands.
• Use customer insight, behavioural data and CRM tech to craft personalised journeys.
• Develop onboarding, loyalty and engagement programs with measurable impact.
• Collaborate with teams to drive continuous improvement and commercial outcomes.

Skills

CRM & engagement

Lifecycle marketing

A/B testing

Data-driven insights

Stakeholder management

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Job description

Newcastle Building Society is seeking a Member Engagement Marketing Manager to lead our member communications strategy across the Newcastle and Manchester brands, using CRM, data insights and personalised journeys to drive engagement and value.

You will shape lifecycle campaigns from welcome to loyalty, collaborate with cross-functional teams, and optimise campaigns with testing and automation to deliver measurable improvements in member experience and business outcomes.