CRM Campaigns Lead — Data-Driven Student Recruitment

Newcastle University

England

On-site

GBP 32,000 - 52,000

Full time

6 days ago

Be an early applicant

A complete application in a minute

Tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Newcastle University is seeking an experienced CRM Marketing Officer to deliver sector-leading CRM support and data-driven decisions from regular analysis and testing. You will plan, develop and deliver targeted CRM campaigns to support marketing and recruitment activity across the University.

You will maintain knowledge of student recruitment and CRM best practices, stay current with digital marketing developments, and work within the central CRM team to maximise CRM functionality and ensure

Qualifications

Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics.
Proficient using marketing automation technology such as Hubspot, Microsoft Dynamics (Customer Insights – Journeys).
Experience with email automation tools and building dynamic workflows.
Experience of writing and/or delivering digital communications for diverse audiences.
Knowledge of latest digital marketing trends.
Outstanding attention to detail and ability to perform accurately and effectively under pressure.
Excellent project and time management skills and prioritise workload.
Ability to learn new systems quickly and efficiently.
Experience handling large data with accuracy.
Image editing skills (e.g., Photoshop).

Responsibilities

Create and deliver engaging and targeted CRM campaigns using the University’s marketing automation systems.
Adhere to and promote good practice in email marketing ensuring communications are coherent, consistent, timely and user focused.
Work with marketing colleagues and stakeholders across the University who communicate with leads and applicants to ensure an integrated approach to marketing and communication across all media.
Design, build, and deploy targeted, multi-channel marketing campaigns via CRM and automation platforms, ensuring communications are in line with University’s brand.
Develop automated nurture workflows, triggered journeys, create event signups and keep warms communications that improve student conversion.
Track, analyse, and optimise campaign performance metrics (open rates, CTRs, conversions, ROI) through analytics and reporting dashboards.
Responsibility for undertaking data management procedures to ensure data integrity and accuracy.
Responsible for maximising the full functionality of the CRM technology, including landing pages, chatbots, dashboards and new functions within them.
Maintain a high level of knowledge and expertise in relation to email marketing, keeping up to date with emerging trends, new developments, technologies and best practice digital marketing more broadly.
Undertake any other duties appropriate to the grade as requested by the post’s line manager.
The post holder will be required to be flexible and adapt as priorities and responsibilities may change from time to time as the University respond to challenges and changes in the higher education and digital marketing sector