CRM Manager

Newcastle University; Newcastle upon Tyne; On-site; GBP 65,000 - 90,000; Full time

Job summary

Newcastle University is seeking a talented, self-directed marketing professional to lead the development of the University's CRM strategy and to manage a team of CRM specialists.

You will embed innovative email campaigns, ensure data governance, and work with stakeholders in Central Marketing to deliver impactful communications across audiences. This role is central to advancing the university's ambitions in recruitment, student engagement and external communications.

Job description

We are seeking a talented, self-directed and ambitious marketing professional to lead the development of the University's CRM strategy, leading a team of CRM professionals, including the development and embedding of innovative and integrated email campaigns and ensuring that the University's CRM systems and staff resource/structures are fit for purpose.

Your role is integral to the Central Marketing team, who need a CRM leader to optimise and transform our communications delivery leading to impactful marketing and communication campaigns. The CRM team that you will lead is responsible for the management of key CRM platforms, data governance, and the development of effective relationships with key stakeholders to deliver CRM activities to a wide range of audiences.

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.