Global CRM Campaigns Leader — Email, SMS & Automation

Primark Stores Limited; Reading; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in the UK is seeking a CRM Global Campaigns Manager to lead their global CRM initiative. The role involves managing a team, developing campaign strategies, and collaborating across departments to optimise outreach through channels like email, app, and SMS. Candidates should have 5+ years of digital CRM experience, particularly with Salesforce Marketing Cloud, and possess strong leadership skills. The company values inclusivity and offers various benefits including healthcare and a flexible environment.

Benefits

Healthcare

Pension

Potential bonus

27 days of leave plus bank holidays

Fitness centre

Subsidised cafeteria

Qualifications

• Minimum 5+ years of digital CRM experience, ideally with Salesforce Marketing Cloud.
• Deep knowledge of CRM principles, creating and managing a comprehensive campaign calendar.
• Extensive experience with email marketing and working with creative agencies.

Responsibilities

• Collaborate with different teams across a range of skillsets.
• Manage end-to-end CRM campaign development from strategy through execution.
• Lead and organise the CRM campaign team and oversee workload.

Skills

Adaptability & Problem-Solving

CRM Expertise

Stakeholder Management

Attention to Detail

Leadership & Coaching

Technical & Industry Experience

Education

5+ years of digital CRM experience

Experience with Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

HTML/AmpScript basics

Job description

A leading retail company in the UK is seeking a CRM Global Campaigns Manager to lead their global CRM initiative. The role involves managing a team, developing campaign strategies, and collaborating across departments to optimise outreach through channels like email, app, and SMS. Candidates should have 5+ years of digital CRM experience, particularly with Salesforce Marketing Cloud, and possess strong leadership skills. The company values inclusivity and offers various benefits including healthcare and a flexible environment.