Global Channel Growth Manager

Ajax Systems; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ajax Systems, a leading security systems manufacturer, seeks a Channel Sales Manager for the UK region. You will design distribution strategies, recruit sub-distributors, and drive growth through partners, installers, and VARs.

Extensive travel (up to 70%) to meet partners and close deals is required. Responsibilities include negotiating terms, coordinating with marketing for promotions, and forecasting partner performance.

Qualifications

• 3+ years of proven success in channel sales, business development, or sub-distribution management.
• Deep understanding of multi-tier distribution models and wholesale dynamics.
• Strong capability in financial negotiation and promotional planning.
• Excellent presentation, relationship-building, and negotiation skills.

Responsibilities

• Design and execute a robust sub-distribution strategy to expand market coverage and increase product penetration.
• Identify, recruit, and onboard high-potential sub-distributors, regional wholesalers, and VARs.
• Map target territories to eliminate channel conflict and ensure clear routes to market.
• Maintain strong relationships with key stakeholders across the sub-distribution network.
• Negotiate commercial agreements, volume incentives, and rebate structures.
• Monitor sub-distributor stock levels, reorder patterns, and sell-out data to maximize turnover.
• Organize and deliver structured product training and sales toolkits for sub-distributor teams.
• Collaborate with marketing to execute targeted promotions and POS merchandising.
• Jointly visit key regional installers and end-dealers to win key accounts and drive demand.
• Track and report on sales targets, forecasting accuracy, and market share growth.
• Provide feedback to senior management on market trends and pricing dynamics.

Skills

Channel sales

Business development

Sub-distribution

Negotiation

Presentation

Travel planning

Job description

Ajax Systems, a leading security systems manufacturer, seeks a Channel Sales Manager for the UK region. You will design distribution strategies, recruit sub-distributors, and drive growth through partners, installers, and VARs.

Extensive travel (up to 70%) to meet partners and close deals is required. Responsibilities include negotiating terms, coordinating with marketing for promotions, and forecasting partner performance.