Global Channel Growth Manager

Ajax Systems; Manchester; On-site; GBP 65,000 - 95,000; Full time

Job summary

Ajax Systems is seeking a results-oriented Channel Sales Manager to expand our sub-distribution footprint across Europe. You will identify and onboard sub-distributors, regional wholesalers and VARs, map markets, and maintain strong relationships with partners to maximize product penetration.

You will work closely with marketing to run promotions, train distributor teams, and support field sales through key accounts visits.

Qualifications

• 3+ years of proven success in channel sales, business development, or sub-distribution management.
• Deep understanding of multi-tier distribution models and wholesale dynamics.
• Strong capability in negotiating margins, promotions and pricing.
• Excellent presentation and relationship-building skills with external sales teams.
• Able to demonstrate technical product features and business value propositions.
• Self-motivated, target-driven and strategic with hunter orientation.
• Willingness to travel up to 70% within assigned regions.

Responsibilities

• Design and execute a robust sub-distribution strategy to expand market coverage and increase product penetration.
• Identify, recruit, and onboard high-potential sub-distributors, regional wholesalers, and value-added resellers (VARs).
• Map target territories to eliminate channel conflict between primary distributors and sub-distributors, ensuring clear routes to market.
• Maintain strong, high-trust relationships with key stakeholders across the sub-distribution network.
• Negotiate commercial agreements, volume incentives, and rebate structures in alignment with company pricing governance.
• Monitor sub-distributor stock levels, reorder patterns, and sell-out data to maximize turnover and prevent inventory bottlenecks.
• Organize and deliver structured product training, commercial enablement, and sales toolkits for sub-distributor sales teams.
• Collaborate with marketing to execute targeted push/pull promotions, point-of-sale (POS) visual merchandising, and incentive programs.
• Jointly visit key regional installers, integrators, and end-dealers alongside sub-distributor sales reps to win key accounts and drive demand.
• Track and report on sub-distribution sales targets, forecasting accuracy, inventory pipelines, and market share growth.
• Provide continuous feedback to senior management on market trends, competitor channel strategies, and pricing dynamics.

Skills

Channel sales

Business development

Sub-distribution management

Negotiation

Relationship building

Sales training

Strategic planning

Travel readiness

Job description

Ajax Systems is seeking a results-oriented Channel Sales Manager to expand our sub-distribution footprint across Europe. You will identify and onboard sub-distributors, regional wholesalers and VARs, map markets, and maintain strong relationships with partners to maximize product penetration.

You will work closely with marketing to run promotions, train distributor teams, and support field sales through key accounts visits.