Channel Partnerships Manager - Security Tech

Ajax Systems; Liverpool; On-site; GBP 55,000 - 75,000; Full time

Job summary

Ajax Systems is a leading European security systems manufacturer with a global footprint and a focus on local market specialization. The role focuses on building and managing a robust sub-distribution network across regions, recruiting partners, and driving product penetration through strategic promotions and training.

You will map territories, negotiate agreements, and oversee sales performance while collaborating with marketing to push targeted initiatives and ensure strong partner

Qualifications

• 3+ years of proven success in channel sales, business development, or sub-distribution management.
• Deep understanding of multi-tier distribution models and wholesale dynamics.
• Strong capability in financial negotiation and promotional planning.
• Excellent presentation and negotiation skills with external teams.
• Ability to understand and demonstrate technical product features and value.
• Self-motivated, target-driven, and strategic with hunter orientation.
• Willingness to travel up to 70% within assigned regions.

Responsibilities

• Design and execute a robust sub-distribution strategy to expand market coverage and increase product penetration.
• Identify, recruit, and onboard high-potential sub-distributors, regional wholesalers, and VARs.
• Map target territories to eliminate channel conflict and ensure clear routes to market.
• Maintain strong relationships with key stakeholders across the sub-distribution network.
• Negotiate commercial agreements, volume incentives, and rebate structures.
• Monitor stock levels, reorder patterns, and sell-out data to maximize turnover.
• Organize and deliver product training, enablement, and sales toolkits for sub-distributor teams.
• Collaborate with marketing to execute promotions and POS merchandising.
• Visit key regional installers and end-dealers with sub-distributor reps to win accounts.
• Track sub-distribution sales targets, forecasting, inventory pipelines, and market share.
• Provide feedback to senior management on market trends and pricing dynamics.

Skills

Channel sales

Business development

Sub-distribution management

Negotiation

Relationship building

Market expansion

Travel management

Job description

Ajax Systems is a leading European security systems manufacturer with a global footprint and a focus on local market specialization. The role focuses on building and managing a robust sub-distribution network across regions, recruiting partners, and driving product penetration through strategic promotions and training.

You will map territories, negotiate agreements, and oversee sales performance while collaborating with marketing to push targeted initiatives and ensure strong partner