Channel Sales Manager: Sub-Distribution Growth

AJAX-System; United Kingdom; Remote; GBP 55,000 - 80,000; Full time

Job summary

Ajax Systems is expanding its international channel in the United Kingdom and Europe. We are seeking a results-driven Channel Sales Manager to design and lead a sub-distribution strategy, recruit partners, and unlock new market opportunities.

You will map territories, onboard sub-distributors, negotiate terms, organize training, coordinate with marketing for promotions, and visit key partners to win accounts. Travel up to 70% is expected.

Qualifications

• 3+ years in channel sales or business development in B2B tech sectors.
• Deep understanding of multi-tier distribution and wholesale dynamics.
• Strong negotiation, presentation, and relationship-building skills; ability to travel up to 70%.

Responsibilities

• Design and execute a sub-distribution strategy to expand market coverage.
• Identify, recruit, onboard sub-distributors and VARs.
• Map territories to prevent channel conflict and ensure routes to market.
• Maintain strong relationships with stakeholders across the sub-distribution network.
• Negotiate commercial agreements, volume incentives, and rebates.
• Monitor sub-distributor stock levels, reorder patterns, and sell-out data.
• Organize and deliver training and sales enablement for sub-distributor teams.
• Collaborate with marketing on promotions and POS activities.
• Visit key regional installers, integrators, and end-dealers with partners.
• Track sales targets, forecasting accuracy, and market share growth.
• Provide feedback to senior management on market trends and pricing dynamics.

Skills

Channel sales

Business development

Negotiation

Presentation

Relationship building

Strategic thinking

Hunter mindset

Job description

Ajax Systems is expanding its international channel in the United Kingdom and Europe. We are seeking a results-driven Channel Sales Manager to design and lead a sub-distribution strategy, recruit partners, and unlock new market opportunities.

You will map territories, onboard sub-distributors, negotiate terms, organize training, coordinate with marketing for promotions, and visit key partners to win accounts. Travel up to 70% is expected.