Global Channel Sales Manager – Sub-Distribution

Ajax Systems; Leeds; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ajax Systems, a leading international technology company in security systems, is hiring a Channel Sales Manager to grow its sub-distribution network from Leeds and across the United Kingdom. You will recruit sub-distributors, wholesalers, and VARs, map territories, and drive product penetration through training and targeted promotions.

You will negotiate agreements, monitor stock and sell-out data, and collaborate with marketing to drive demand and win key accounts.

Qualifications

• 3+ years of proven success in channel sales, business development, or sub-distribution management.
• Deep understanding of multi-tier distribution models and wholesale dynamics.
• Strong negotiation, relationship-building, and promotional planning skills.

Responsibilities

• Design and execute robust sub-distribution strategy to expand market coverage.
• Identify, recruit, and onboard high-potential sub-distributors, wholesalers, and VARs.
• Map target territories to eliminate channel conflict and ensure routes to market.
• Maintain high-trust relationships with key stakeholders across the sub-distribution network.
• Negotiate commercial agreements, volume incentives, and rebate structures.
• Monitor sub-distributor stock levels, reorder patterns, and sell-out data to maximize turnover.
• Organize and deliver structured product training and sales enablement for sub-distributor teams.
• Collaborate with marketing to execute targeted push/pull promotions and POS merchandising.
• Visit key regional installers and end-dealers with sub-distributor reps to win key accounts.
• Track sales targets, forecasting accuracy, inventory pipelines, and market share growth.
• Provide feedback to senior management on market trends and pricing dynamics.

Skills

Channel sales

Business development

Sub-distribution management

Negotiation

Relationship building

Market expansion

Presentation

Job description

Ajax Systems, a leading international technology company in security systems, is hiring a Channel Sales Manager to grow its sub-distribution network from Leeds and across the United Kingdom. You will recruit sub-distributors, wholesalers, and VARs, map territories, and drive product penetration through training and targeted promotions.

You will negotiate agreements, monitor stock and sell-out data, and collaborate with marketing to drive demand and win key accounts.