Global Campaign Manager — ABM & Local Execution

Total Marketing Support Limited; City of Westminster; On-site; GBP 55,000 - 75,000; Full time

Job summary

DS Smith is seeking a strategic Campaign Implementation Manager to lead multi-channel campaigns across diverse markets, ensuring consistency, relevance and impact. This role bridges global campaign planning with local execution, aligning communications across geographies and functions to drive brand growth and ROI.

You will collaborate with local market sales and marketing teams, manage end-to-end CMS workflows, guide content localisation and ABM activities, and analyse performance to constantly

Qualifications

• Lead campaign planning and oversee content creation for sub-regional teams, ensuring alignment with divisional strategies.
• Manage full deployment of divisional campaigns into priority markets, including content creation, targeting, media planning, localisation, and translation.
• Support market-specific campaigns, tailoring messaging to local customer needs and market dynamics.
• Own end-to-end CMS processes, driving divisional and market alignment to workflow practices.
• Manage organic Social Media strategy and day-to-day planning for central and market-led activations.
• Lead management of market and divisional campaign requirements and distribution; provide feedback to optimise ROI.
• Elevate market-specific ABM requirements to fit into wider ABM and divisional planning.
• Collaborate with market communications teams to deliver ABM campaigns for top accounts.
• Ensure ABM activity aligns with strategy while tailored to promote brand and offers locally.
• Identify compelling stories from local markets to elevate into broader campaign narratives.
• Monitor and assess campaign performance across markets using data-driven insights and recommendations.

Job description

DS Smith is seeking a strategic Campaign Implementation Manager to lead multi-channel campaigns across diverse markets, ensuring consistency, relevance and impact. This role bridges global campaign planning with local execution, aligning communications across geographies and functions to drive brand growth and ROI.

You will collaborate with local market sales and marketing teams, manage end-to-end CMS workflows, guide content localisation and ABM activities, and analyse performance to constantly