Global ABM Campaign Architect

Hawk; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

Hawk is seeking an experienced ABM Manager to build and run our global account-based marketing program, covering strategic 1:1 account activity and broader account group targeting. This strategic and hands-on role combines creativity and analysis to engage target accounts, build brand awareness and generate demand.

Youll craft messaging for ABM outreach, write ads for LinkedIn, and compose email copy while managing campaigns from production to measurement.

Qualifications

• 3 years in B2B ABM or account-based demand generation.
• Hands-on experience running account-targeted ads on LinkedIn Campaign Manager and/or programmatic/display platforms.
• Working knowledge of HubSpot for segmentation, campaign execution and reporting.
• A genuine strategic streak - able to reason about which accounts matter and what will move them.
• Experience working with BDRs and sales on account selection and outreach.
• Strong analytical skills - comfortable pulling and interpreting engagement and pipeline data.
• Clear written communication for account plans, briefs and reporting to leadership.

Responsibilities

• Define and maintain a tiered account model (e.g. 1:1 strategic, 1:few clusters, 1:many segments) in partnership with Sales leadership.
• Select and prioritize target accounts within each tier using firmographic, intent and engagement data.
• Monitor intent and engagement signals to flag in-market accounts and adjust targeting as accounts move through the funnel.
• Continuously refine the account list and tiering based on performance and sales feedback.
• Plan and run account-targeted advertising across LinkedIn, display and programmatic/intent platforms.
• Brief and work with Content and Product Marketing to develop account- and persona-relevant content.
• Sequence ads, content and outbound touches into coherent multi-channel plays per tier.
• Manage ad budgets, allocating spend by tier and account priority.
• Keep messaging and creative aligned with sales conversations and account plans as they evolve.
• Run regular cadence with BDRs and account executives to align on target accounts, timing and messaging for each tier.
• Brief BDRs on account plans and engagement signals so outbound feels informed and coordinated.
• Build feedback loops so sales and BDR input shapes account selection, messaging and creative.
• Act as the connective layer between Marketing activity and Sales follow-up - make sure engaged accounts are actioned, not just reported on.
• Track account engagement (ad impressions, content consumption, intent signals) and roll it up into per-tier and per-account views.
• Report on pipeline and revenue influenced by ABM activity, tied back to specific plays and account plans.
• Build regular reporting for Marketing and Sales leadership on program performance, account coverage and stage progression.
• Define and track the KPIs that matter at each tier (e.g. engagement depth for strategic accounts, reach and conversion for segment tiers).
• Use reporting to justify and reallocate budget and effort across tiers and channels.

Skills

ABM Strategy

LinkedIn Ads

Programmatic Ads

HubSpot

Analytics

Sales Alignment

Communication

Tools

LinkedIn Campaign Manager

Job description

Hawk is seeking an experienced ABM Manager to build and run our global account-based marketing program, covering strategic 1:1 account activity and broader account group targeting. This strategic and hands-on role combines creativity and analysis to engage target accounts, build brand awareness and generate demand.

Youll craft messaging for ABM outreach, write ads for LinkedIn, and compose email copy while managing campaigns from production to measurement.