Global ABM Strategist & Growth Lead

SmartRecruiters, Inc.; Slough; On-site; GBP 70,000 - 95,000; Full time

Job summary

John Crane, part of Smiths Group, is seeking an experienced Account-Based Marketing (ABM) Manager to lead our global ABM programme. You will design integrated account-based strategies and collaborate with Sales, Marketing, Digital, PR, and regional stakeholders to drive engagement and revenue across multiple business verticals.

The role requires strong B2B marketing leadership, stakeholder influence, and a track record delivering ABM in complex industrial settings.

Qualifications

• Extensive B2B marketing experience with hands-on ABM expertise.
• Proven success delivering ABM strategies that drive revenue and pipeline.
• Experience in industrial, engineering, manufacturing, or complex B2B environments.
• Strong strategic planning and long-term engagement skills.
• Ability to influence senior stakeholders across functions.
• Experience leading cross-functional initiatives without direct authority.

Responsibilities

• Develop and own the global ABM strategy aligned with growth targets.
• Create and manage integrated account plans for target accounts.
• Lead one-to-one, one-to-few, and one-to-many ABM programmes.
• Partner with Sales to define target accounts and segmentation across verticals.
• Oversee ABM campaigns and engagement initiatives with measurable results.
• Establish metrics, reporting, and KPIs for ABM performance.

Skills

ABM strategy

B2B marketing

Stakeholder management

Marketing analytics

CRM systems

Marketing tech

Education

Bachelor's degree in Marketing or Business

Tools

Marketing automation platforms

ABM tools

Salesforce CRM

Job description

John Crane, part of Smiths Group, is seeking an experienced Account-Based Marketing (ABM) Manager to lead our global ABM programme. You will design integrated account-based strategies and collaborate with Sales, Marketing, Digital, PR, and regional stakeholders to drive engagement and revenue across multiple business verticals.

The role requires strong B2B marketing leadership, stakeholder influence, and a track record delivering ABM in complex industrial settings.