Global ABM Strategy Lead

Smiths Group; Slough; Remote; GBP 65,000 - 100,000; Full time

Job summary

John Crane, a business of Smiths Group, is seeking an experienced Account-Based Marketing (ABM) Manager to lead and evolve our global ABM programme across multiple business verticals. You will collaborate with Sales, Marketing, Digital and regional teams to build targeted account plans, establish scalable ABM frameworks, and drive pipeline growth and revenue.

The ideal candidate has a proven ABM track record in complex B2B environments, strong stakeholder management, and hands-on experience with

Qualifications

• Extensive B2B marketing experience with ABM expertise.
• Proven ABM strategies delivering measurable results.
• Experience in industrial, engineering, manufacturing, or complex B2B environments is highly desirable.
• Strong strategic planning and account development skills with senior stakeholder collaboration.

Responsibilities

• Develop and own the global ABM strategy aligned to growth targets.
• Create integrated account plans across the buyer journey.
• Lead one-to-one, one-to-few, and one-to-many ABM programmes.
• Partner with Sales to define target accounts and segmentation.
• Oversee ABM campaigns with measurable results.
• Establish ABM metrics, KPIs, and reporting frameworks.

Skills

ABM strategy

B2B marketing

Cross-functional leadership

Marketing automation

CRM systems

Stakeholder management

Data analysis

Strategic planning

Campaign optimization

Industrial B2B

Education

Bachelor's degree in Marketing

Tools

Salesforce

HubSpot

Marketo

Job description

John Crane, a business of Smiths Group, is seeking an experienced Account-Based Marketing (ABM) Manager to lead and evolve our global ABM programme across multiple business verticals. You will collaborate with Sales, Marketing, Digital and regional teams to build targeted account plans, establish scalable ABM frameworks, and drive pipeline growth and revenue.

The ideal candidate has a proven ABM track record in complex B2B environments, strong stakeholder management, and hands-on experience with