General Manager

Marshall Motor Group; Bedford; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Company car

Private healthcare

25 days’ annual leave + bank holidays

Life assurance

Pension scheme

Discounts on car purchase & servicing

Exclusive perks

Job summary

Marshall Land Rover Bedford is seeking an experienced General Manager to lead the store, driving profitability while fostering an outstanding colleague and customer culture. You will oversee Sales and Aftersales, lead and develop the management team, and ensure alignment with franchise and group objectives.

You will shape local marketing and growth strategy, with a strong emphasis on stakeholder management, customer satisfaction, and data-driven decision making.

Qualifications

• General Manager experience with dealership operations.
• Commercial acumen to drive performance through planning, leadership and people development.
• Stakeholder management with ability to influence at all levels.
• Customer-focused mindset aimed at achieving high CSI scores.

Responsibilities

• Full accountability for the store performance, overseeing Sales and Aftersales.
• Lead, motivate, and develop management teams to meet financial, operational and customer targets.
• Collaborate with Franchise Director to align with group objectives and manufacturer expectations.
• Lead local marketing, commercial growth strategy and staff development across the site.

Skills

Leadership

Stakeholder management

Customer focus

Problem-solving

Analytical thinking

Job description

General Manager

Marshall Land Rover Bedford

Competitive basic salary | Generous OTE Scheme + company car + private fuel + private healthcare; 25 days’ annual leave + bank holidays (increases with service); Life assurance & pension scheme; Discounts on car purchase, servicing & more; Access to exclusive shopping and lifestyle perks.

Full-time | 45 hours per week, Monday to Friday

Lead from the front with one of the UK’s most respected automotive groups.

At Marshall Land Rover Bedford, we’re offering an exciting opportunity for an experienced and strategic General Manager to join our leadership team. You’ll play a pivotal role in the success of our store, ensuring high performance, driving profitability, and fostering an outstanding colleague and customer culture.

In this role:

• You’ll have full accountability for the performance of the store, overseeing both the Sales and Aftersales departments.
• You will lead, motivate, and develop your management teams, supporting them to meet and exceed financial, operational, and customer satisfaction targets.
• You will work closely with your Franchise Director, in ensuring that every part of the business is aligned with group objectives, manufacturer expectations, and industry compliance.
• You’ll also take the lead on local marketing, commercial growth strategy, and staff development across the site.

We're looking for:

• Someone with previous General Manager experience and a solid understanding of dealership operations.
• Someone commercially astute, who can drive business performance through effective planning, leadership, and people development.
• Someone with stakeholder management and the ability to lead and influence at all levels.
• Someone who has a customer focused mindset, with the drive to achieve high CSI scores and build long-term loyalty.
• Someone with good problem-solving skills and an analytical approach to data, forecasting and performance management.

  About us:

  At Marshall Motor Group, we're proud to represent over 25 leading car, van, truck and motorbike brands across more than 130 stores in England. We're also part of the Constellation Automotive Group, home to some of the most well-known brands in the automotive industry, including webuyanycar, cinch and BCA. Our team is over 4,000 strong and receives excellent pay packages and fantastic benefits in an environment centred around integrity, respect and innovation.

  We want to hear from people with a customer-centric, can-do attitude who are ready to drive their career – and our company – forward.

  What will we offer you for your commitment to us?

  • Performance rewards: Competitive bonus scheme, based on multiple achievable elements.
  • Full tailored training: We will provide a selection of digital learning, some chosen by us to prepare you in the best possible way for your role, as well as some chosen by you for your continued development.
  • Career development: Ongoing manufacturer training and development pathways across the Group.
  • Financial security: Life insurance, contributory pension.
  • Exclusive perks: Discounts and rewards via a dedicated employee platform.

  At Marshall Motor Group, our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees. This includes promotion and training, and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.