GA4 Insights Lead - 12-Month FTC

Manchester United Plc; Manchester; Hybrid; GBP 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Annual Incentive Scheme

25 days annual leave (plus bank hols)

Electric Vehicle scheme via Octopus

Health Cash Plan

Wellness Support

Exclusive Discounts

Gym Facilities

Enhanced family Leave Benefits

Enhanced Career Development

Supportive Work Environment

Zusammenfassung

Manchester United is seeking a talented Insights Analyst for a 12-month FTC to lead GA4 measurement and analytics across Commercial, Marketing, CRM and Fan Engagement teams. You will implement GA4 tracking, oversee GTM governance and build executive-ready dashboards that translate complex data into clear business recommendations.

You will collaborate with cross-functional teams in Manchester and London, manage multiple projects under tight timelines, and communicate insights to senior

Qualifikationen

• Experience in digital analytics, web analytics or related field.
• Strong GA4 implementation, event tracking and reporting expertise.
• Experience using GTM to develop tagging frameworks.
• Strong understanding of digital measurement, attribution and conversion tracking best practices.
• Experience designing dashboards and data visualizations with Power BI or similar tools.
• Strong SQL skills with querying structured datasets (Databricks desirable).
• Ability to translate business requirements into reporting and insights.
• Excellent data storytelling and communication to non-technical audiences.
• Advanced PowerPoint and presentation skills; ability to create executive-ready materials.
• Strong stakeholder management and influencing skills.

Aufgaben

• Act as Club-wide SME for GA4, establishing governance across teams.
• Lead development and optimisation of GA4 measurement framework for consistency and scalability.
• Design and maintain GA4 tracking architecture and audience definitions.
• Lead tagging strategy and governance through GTM.
• Conduct tagging audits to ensure data accuracy.
• Collaborate with product, marketing and engineering to define tracking requirements.
• Develop dashboards and reporting solutions for actionable insights.
• Analyze website/app/campaign performance to identify growth opportunities.
• Deliver executive dashboards and performance narratives for data-driven decisions.
• Translate datasets into compelling stories for technical and non-technical audiences.
• Build relationships with stakeholders to identify opportunities where data informs decisions.
• Support marketing measurement, attribution and conversion optimization initiatives.
• Operate in fast-paced environment managing multiple projects.

Kenntnisse

Digital analytics

GA4 (Google Analytics 4)

GTM (Google Tag Manager)

Power BI

SQL

Data storytelling

Dashboards & reporting

Attribution & conversion tracking

Cross-functional collaboration

Stakeholder management

Project management

Tools

GA4

GTM

Power BI

SQL Databases

Jobbeschreibung

Manchester United is seeking a talented Insights Analyst for a 12-month FTC to lead GA4 measurement and analytics across Commercial, Marketing, CRM and Fan Engagement teams. You will implement GA4 tracking, oversee GTM governance and build executive-ready dashboards that translate complex data into clear business recommendations.

You will collaborate with cross-functional teams in Manchester and London, manage multiple projects under tight timelines, and communicate insights to senior