GA4 Insights Analyst — Digital Analytics Lead (12 Months)

Manchester United FC; Manchester, Greater London; In loco; GBP 45.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Annual Incentive Scheme

25 days annual leave (plus bank hols)

Electric Vehicle scheme

Health Cash Plan

Wellness Support

Exclusive Discounts

Gym Facilities

Enhanced family Leave Benefits

Career Development

Supportive Work Environment

Descrizione del lavoro

Manchester United FC is seeking a Digital Insights Analyst (12 Month maternity cover) to lead GA4, measurement governance, and reporting for the Commercial Development team. You will translate complex data into actionable insights for Commercial, Marketing, CRM, and Fan Engagement stakeholders, guiding growth and fan engagement strategies.

The role requires strong analytics implementation, storytelling, and senior stakeholder communication in a fast-paced environment, with responsibility for

Competenze

• Experience in digital analytics, web analytics or a related field.
• Strong expertise in Google Analytics 4 (GA4), including implementation, event tracking, reporting and administration.
• Experience using Google Tag Manager (GTM) to develop and maintain tagging frameworks.
• Strong understanding of digital measurement, attribution, conversion tracking and web analytics best practice.
• Experience designing and delivering dashboards, reports and data visualisations using Power BI or similar tools.

Mansioni

• Act as the Club-wide subject matter expert for Google Analytics 4 (GA4), establishing best practice, standards and governance across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
• Lead the ongoing development and optimisation of the Club's GA4 measurement framework, ensuring consistency, accuracy and scalability across all digital properties.
• Design, implement and maintain GA4 tracking architecture, including events, parameters, custom dimensions and audience definitions.
• Lead tagging strategy and governance through Google Tag Manager (GTM).
• Conduct tagging audits and quality assurance checks to ensure data accuracy and integrity.
• Partner with Digital Product, Marketing and Engineering teams to define tracking requirements for new features and campaigns.
• Develop dashboards and reporting solutions that enable stakeholders to take action and improve business performance.
• Analyse website, app and campaign performance to identify opportunities to increase engagement, conversion, retention and commercial value.
• Deliver impactful insight products, executive dashboards and performance narratives that empower senior stakeholders to make data-driven decisions.
• Translate complex datasets into compelling stories and actionable recommendations for both technical and non-technical audiences.
• Build trusted relationships with stakeholders across the business, proactively identifying opportunities where data and insights can support strategic decision-making.
• Support marketing measurement, attribution analysis and conversion optimisation initiatives.
• Operate effectively within a fast-paced, high-profile environment while managing multiple concurrent projects and stakeholder requests.

Conoscenze

Digital analytics

Data storytelling

Stakeholder management

Communication

Presentation skills

Strumenti

GA4

Google Tag Manager

Power BI

SQL

Databricks

Descrizione del lavoro

Manchester United FC is seeking a Digital Insights Analyst (12 Month maternity cover) to lead GA4, measurement governance, and reporting for the Commercial Development team. You will translate complex data into actionable insights for Commercial, Marketing, CRM, and Fan Engagement stakeholders, guiding growth and fan engagement strategies.

The role requires strong analytics implementation, storytelling, and senior stakeholder communication in a fast-paced environment, with responsibility for