Insights Analyst (12 Month FTC)

Manchester United FC; Manchester, Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual Incentive Scheme

25 days annual leave (plus bank hols)

Electric Vehicle scheme

Health Cash Plan

Wellness Support

Exclusive Discounts

Gym Facilities

Enhanced family Leave Benefits

Career Development

Supportive Work Environment

Job summary

Manchester United FC is seeking a Digital Insights Analyst (12 Month maternity cover) to lead GA4, measurement governance, and reporting for the Commercial Development team. You will translate complex data into actionable insights for Commercial, Marketing, CRM, and Fan Engagement stakeholders, guiding growth and fan engagement strategies.

The role requires strong analytics implementation, storytelling, and senior stakeholder communication in a fast-paced environment, with responsibility for

Qualifications

• Experience in digital analytics, web analytics or a related field.
• Strong expertise in Google Analytics 4 (GA4), including implementation, event tracking, reporting and administration.
• Experience using Google Tag Manager (GTM) to develop and maintain tagging frameworks.
• Strong understanding of digital measurement, attribution, conversion tracking and web analytics best practice.
• Experience designing and delivering dashboards, reports and data visualisations using Power BI or similar tools.

Responsibilities

• Act as the Club-wide subject matter expert for Google Analytics 4 (GA4), establishing best practice, standards and governance across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
• Lead the ongoing development and optimisation of the Club's GA4 measurement framework, ensuring consistency, accuracy and scalability across all digital properties.
• Design, implement and maintain GA4 tracking architecture, including events, parameters, custom dimensions and audience definitions.
• Lead tagging strategy and governance through Google Tag Manager (GTM).
• Conduct tagging audits and quality assurance checks to ensure data accuracy and integrity.
• Partner with Digital Product, Marketing and Engineering teams to define tracking requirements for new features and campaigns.
• Develop dashboards and reporting solutions that enable stakeholders to take action and improve business performance.
• Analyse website, app and campaign performance to identify opportunities to increase engagement, conversion, retention and commercial value.
• Deliver impactful insight products, executive dashboards and performance narratives that empower senior stakeholders to make data-driven decisions.
• Translate complex datasets into compelling stories and actionable recommendations for both technical and non-technical audiences.
• Build trusted relationships with stakeholders across the business, proactively identifying opportunities where data and insights can support strategic decision-making.
• Support marketing measurement, attribution analysis and conversion optimisation initiatives.
• Operate effectively within a fast-paced, high-profile environment while managing multiple concurrent projects and stakeholder requests.

Skills

Digital analytics

Data storytelling

Stakeholder management

Communication

Presentation skills

Tools

GA4

Google Tag Manager

Power BI

SQL

Databricks

Job description

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

We are seeking a talented and driven Digital Insights Analyst (12 Month maternity cover) to join the Commercial Development team. Reporting to the Commercial Insights Manager, this role will serve as the Club's lead subject matter expert for Google Analytics 4 (GA4), driving best practice in digital measurement while delivering actionable insights that support commercial growth, fan engagement and business performance.
The successful candidate will combine strong technical expertise in analytics implementation, measurement and reporting with exceptional communication and storytelling skills, translating complex datasets into compelling narratives and recommendations for stakeholders across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
The role operates within a fast-paced, dynamic and highly visible environment where priorities can shift rapidly and stakeholders expect high-quality insight delivered within demanding timelines.

This is an exciting opportunity for an ambitious analyst who thrives under pressure, enjoys managing multiple concurrent projects and is comfortable engaging with senior stakeholders in a commercially driven environment.

Key Responsibilities

• Act as the Club-wide subject matter expert for Google Analytics 4 (GA4), establishing best practice, standards and governance across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
• Lead the ongoing development and optimisation of the Club's GA4 measurement framework, ensuring consistency, accuracy and scalability across all digital properties.
• Design, implement and maintain GA4 tracking architecture, including events, parameters, custom dimensions and audience definitions.
• Lead tagging strategy and governance through Google Tag Manager (GTM).
• Conduct tagging audits and quality assurance checks to ensure data accuracy and integrity.
• Partner with Digital Product, Marketing and Engineering teams to define tracking requirements for new features and campaigns.
• Develop dashboards and reporting solutions that enable stakeholders to take action and improve business performance.
• Analyse website, app and campaign performance to identify opportunities to increase engagement, conversion, retention and commercial value.
• Deliver impactful insight products, executive dashboards and performance narratives that empower senior stakeholders to make data-driven decisions.
• Translate complex datasets into compelling stories and actionable recommendations for both technical and non-technical audiences.
• Build trusted relationships with stakeholders across the business, proactively identifying opportunities where data and insights can support strategic decision-making.
• Support marketing measurement, attribution analysis and conversion optimisation initiatives.
• Operate effectively within a fast-paced, high-profile environment while managing multiple concurrent projects and stakeholder requests.

Skills, Knowledge and Expertise

• Experience in digital analytics, web analytics, customer insights or a related field.
• Strong expertise in Google Analytics 4 (GA4), including implementation, event tracking, reporting and administration.
• Experience using Google Tag Manager (GTM) to develop and maintain tagging frameworks.
• Strong understanding of digital measurement, attribution, conversion tracking and web analytics best practice.
• Experience designing and delivering dashboards, reports and data visualisations using Power BI or similar tools.
• Strong SQL skills, with experience querying and analysing structured datasets (Databricks experience desirable).
• Ability to analyse digital customer journeys, conversion funnels, campaign performance and user behaviour.
• Experience translating business requirements into meaningful reporting and insight solutions.
• Excellent data storytelling skills, with the ability to communicate complex insights clearly to non-technical audiences.
• Advanced PowerPoint and presentation skills, with experience producing executive-ready materials.
• Strong stakeholder management and influencing skills, with the ability to build credibility across a wide range of audiences.
• Commercially minded, with the ability to connect analytical findings to business outcomes and identify opportunities for growth and engagement.
• Highly organised, with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
• Experience working collaboratively with cross-functional teams to deliver business impact.

What we offer

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual Incentive Scheme to reward your dedication and hard work
• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
• Electric Vehicle scheme via Octopus and cycle to work scheme
• Health Cash Plan: Supporting you with your everyday healthcare needs
• Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and policies
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

About Manchester United

Manchester United is one of the world's most iconic clubs, but it's our people who bring it to life every day.

Life at United means taking on new challenges, working with talented people and contributing to something that matters to millions around the world.

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.